tag:blogger.com,1999:blog-45722916505264289282024-02-02T22:22:08.989+01:00Comunicació digital Al voltant de la presència de les empreses a Internet Unknownnoreply@blogger.comBlogger47125tag:blogger.com,1999:blog-4572291650526428928.post-27908320230542637272014-07-21T18:26:00.002+02:002014-07-21T18:40:52.437+02:00La usabilitat és cosa de tots <div dir="ltr" style="text-align: left;" trbidi="on">
En l'entrada anterior vàrem <b>reivindicar la funció del disseny</b>, un terme que s'ha degradat amb l'ús. En aquesta entrada parlem de <b>la usabilitat des de la perspectiva del dissenyador</b>.<br />
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<tr><td class="tr-caption" style="text-align: left;"><i>Cercant una pàgina concreta...</i></td></tr>
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En els inicis de la meva carrera treballàvem bàsicament amb paper. Quan el 1996 em vaig aventurar en el món del disseny web em va sorprendre que el discurs relatiu a la usabilitat i a tenir presents les necessitats de l'usuari no el fessin els propis dissenyadors.<br />
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Pensem en les possibilitats d'interacció lògica d'un lector amb un llibre. Són senzilles i estan consolidades per segles d'experiència: des de la pròpia concepció de la forma del llibre (en essència un conjunt de papers doblegats i units pel centre), fins a les diferents maneres de presentar la informació. Poques innovacions podem fer al respecte que millorin la facilitat de la solució clàssica.<br />
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Sabem el format que més convé al llibre, sabem com el tindrà a les mans el lector, com passarà les pàgines, com recorrerà a la solapa, o l'índex, o el pròleg segons busqui una o altra informació ...<br />
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Així que hi ha una interacció amb el medi imprès que tenim en consideració quan dissenyem per a la impremta. Per tant, estem considerant <b>el lector com a receptor del missatge que conté el llibre però també com a usuari de l'objecte llibre</b>.<br />
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Al mitjà web el plantejament ha de ser el mateix. <b>S'ha de considerar a l'usuari i les seves circumstàncies per facilitar la transmissió del missatge</b>.<br />
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En certs sentits el web és un mitjà amb més limitacions que les que té un imprès; en altres aspectes és més complex i, per tant més ric. Però en tot cas els dos mitjans poden ser estudiats des del punt de vista de com els utilitza l'usuari.<br />
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El terme usabilitat no es va aparèixer als inicis de la impremta, però si que és fill d'un procés de segles al voltant de com ha de ser un llibre. Per això es pot dir que apliquem conceptes d'usabilitat quan dissenyem un llibre.<br />
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Així, quan posem el número de la pàgina en els marges exteriors del llibre ho fem perquè així permetem la ràpida localització de qualsevol pàgina. D'aquesta manera, és molt senzill passar ràpidament un grup de pàgines d'un llibre agafant-lo per la cantonada fins a trobar el número que busquem. Seria molt complicat si el número es trobés en el marge de la pàgina que dóna al llom, oi?.<br />
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Aquestes són algunes de les coses en què pensem els grafistes quan hem de dissenyar una peça, és per això que en els inicis de la meva aposta pel món del disseny web em va sorprendre que el discurs relatiu a la usabilitat i a tenir presents les necessitats de l'usuari no el fessin els propis dissenyadors. Era (i continua sent) increïble que els dissenyadors inicialment ens involucréssim poc i malament en un discurs que, per definició, hauria de ser el nostre ...<br />
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Perquè, en el món del paper, el dissenyador gràfic en moltes ocasions assumeix les tasques que en el món web s'han convertit en tres perfils: arquitecte de la informació, expert en usabilitat i dissenyador gràfic.<br />
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Podria haver estat d'una altra manera ... però, en qualsevol cas, <b>els perfils d'expert en usabilitat, arquitecte de la informació i dissenyador gràfic són perfils que se superposen en alguns punts i que han d'estar molt ben engranats</b>.<br />
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És important que cada un d'aquests perfils que intervenen en la conceptualització i construcció d'un web entengui quin és el seu paper i, allà on puguin, es complementin, discuteixin, s'exigeixin mútuament i s'afegeixin valor.<br />
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El grafista han d'entendre els estudis d'usabilitat com a instruments dels que valer-se i als quals atendre; i tant l'arquitecte com l'expert en usabilitat han d'intentar comprendre els plantejaments del dissenyador i <b>exigir d'aquest que completi i aporti un plus d'usabilitat al projecte</b> amb la seva intervenció.<br />
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<h3 style="text-align: left;">
Propera entrada</h3>
A la propera entrada parlarem de la importància de la retícula en l'estructuració d'una pàgina web.<br />
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<h3 style="text-align: left;">
Entrades relacionades</h3>
<a href="http://ecomunicacio.blogspot.com.es/2014/07/wordwebdisseny.html" target="_blank">Reivindicació del terme disseny</a><br />
<h3 style="text-align: left;">
Entrades relacionades</h3>
<a href="http://ecomunicacio.blogspot.com.es/2014/03/disseny-web.html" target="_blank">VI- Metodologia de la comunicació digital. Pas a pas 3: Disseny gràfic</a><br />
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<div>
<a href="http://dialogoenlinea.blogspot.com.es/2014/07/wordweb-marca.html" target="_blank">La marca, una necesidad no siempre bien cubierta</a> (Español) </div>
<div>
<a href="http://ecomunicacio.blogspot.com.es/2013/11/la-marca-una-necessitat-no-sempre-ben.html" target="_blank">La marca una necessitat no sempre ben coberta</a><br />
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<h3>
</h3>
<h3>
<span style="font-size: small;"><br /><br /><a href="https://plus.google.com/u/0/105787898816931976162/posts" target="_blank">Rosa Álvarez</a> per:</span></h3>
<h3 style="font-size: medium;">
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
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<h3>
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; font-size: 19px; font-weight: bold; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-47377649427709019892014-07-15T15:43:00.001+02:002014-07-15T15:43:56.255+02:00Reivindicació del terme disseny<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="mso-bidi-font-weight: normal;"><span style="mso-ansi-language: ES-TRAD;">Actualment, almenys en l'àmbit geogràfic en
què em trobo, quan algú qualifica un objecte com "de disseny" es
refereix gairebé sempre a alguna cosa que percep "bonic" i amb cert
"glamour" però, freqüentment, inútil o defectuós en la seva funció</span></b><span style="mso-ansi-language: ES-TRAD;">. <o:p></o:p></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFxUjFgHxrVBvhC5zClL19uPZjlrqaEbzWL_-9HywEf-WqjHhzySIPL8XheewK-r8tIl68RE1Ify2tb5NCondKcFZH-6PI8cMHFzESaR3e7J_dfCAbrSqNnol0isQc1Vwkq6F_ODCiZx8/s1600/clip_disen%CC%83o_clip.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFxUjFgHxrVBvhC5zClL19uPZjlrqaEbzWL_-9HywEf-WqjHhzySIPL8XheewK-r8tIl68RE1Ify2tb5NCondKcFZH-6PI8cMHFzESaR3e7J_dfCAbrSqNnol0isQc1Vwkq6F_ODCiZx8/s1600/clip_disen%CC%83o_clip.jpg" /></a></div>
És així. <span style="font-family: "Menlo Bold";">☹</span>. I, de moment, em sembla que l'únic que
podem fer els dissenyadors per a solucionar-ho és intentar fer les coses el
millor que puguem i treballar per apropar la possibilitat que, algun dia, es
donin les condicions perquè la paraula i l'activitat disseny recuperin la
veritable dimensió del seu significat.</div>
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<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">Perquè <b>dissenyar
alguna cosa és projectar, és a dir, pensar i, d'alguna manera, esbossar-ho per
després construir-ho. I quan un dissenyador projecta alguna cosa sempre és amb
algun objectiu</b>. <o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">En el sector industrial
l'objectiu, la utilitat dels objectes, és més intrínseca i evident. En el
sector gràfic en el que estic el factor "útil" és menys mesurable. En
aquest sector, un projecte sempre implica la transmissió com a mínim d'un
missatge a un receptor. Per tant, en el nostre cas, dissenyar és intentar
buscar la millor formalització dels continguts que componen aquest missatge, la
presentació que millor faciliti la seva transmissió. Aquest és el factor
"utilitat" al camp gràfic. <br /><br /><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRITXLeP2UKgPU0zDNh3_6c9aETaGwkb_0rDFR2Tu83bjKmCg1nYYBUoFrpvwbf-D-Dtbwit3kb6zN9VYq6Ef3hjF5cSo4mYCMNFQjan14zkTcUpek5gZD5g6ak9ONMKwGYB2MPBNhKF0/s1600/01_disseny.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Fragments de projectes d'Amèrica Sánchez, Milton Glaser, Moholy Nagy, Enric Huguet i Enric Satué. " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRITXLeP2UKgPU0zDNh3_6c9aETaGwkb_0rDFR2Tu83bjKmCg1nYYBUoFrpvwbf-D-Dtbwit3kb6zN9VYq6Ef3hjF5cSo4mYCMNFQjan14zkTcUpek5gZD5g6ak9ONMKwGYB2MPBNhKF0/s1600/01_disseny.jpg" height="267" title="Fragments de projectes d'Amèrica Sánchez, Milton Glaser, Moholy Nagy, Enric Huguet i Enric Satué. " width="400" /></a></div>
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Si, en uns grans
magatzems, s'ha de mostrar al públic la direcció de sortida, probablement es
penjarà un cartell en el qual es situarà la paraula sortida i una fletxa
apuntant en la direcció apropiada. Però, s'hauran de considerar diferents
factors: la distància entre les lletres, el contrast entre el color de la
lletra i els colors del fons, la il·luminació, l'altura a la qual es col·locarà
el cartell, etc.</div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">Per arribar a la
solució idònia, durant el procés de disseny es proven diferents opcions. Només
es donaran per vàlides algunes, aquelles que són efectives, és a dir, les que
aconsegueixen que el rètol sigui visible i intel·ligible en el context en què
s'ha d'utilitzar. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">I, entre les
solucions funcionalment correctes es valoren aquelles que permetran
"afegir" altres continguts al missatge fonamental sense
desvirtuar-lo. D'aquesta manera es vesteix el missatge amb el vestit apropiat.
(Per ex, la transmissió d'imatge de marca o de determinats valors que es volen
associar a la marca, etc.). <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">Per tant els
diferents proves es cribren sota paràmetres d'utilitat en la transmissió del
missatge, que són els bàsics i indispensables, i sota la resta de paràmetres
que considerem que han d'intervenir, en segona instància. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">En essència aquesta
és (o hauria de ser) la correcta pràctica del disseny gràfic. <b>La recerca de la
millor formalització d'uns continguts que s'han de comunicar a un segment
prèviament identificat de receptors</b>. Si la comunicació no és efectiva o arriba
tergiversada, el disseny ha fallat. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">Però, per desgràcia,
en algun moment se'ns va anar de les mans i, malauradament, no és aquest el
significat amb què la paraula disseny ha arribat a la majoria de la població.
El reconeixement de l'encert en trobar la millor formalització d'una peça o
d'un missatge no està present en el significat popular de la paraula ... <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">Però tot i això,
insisteixo, quan es parla de disseny no es pot obviar el concepte d'utilitat
perquè un objecte no està ben dissenyat si no respon a les necessitats bàsiques
per a les quals va ser creat. <o:p></o:p></span></div>
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<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
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<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabla normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-ansi-language:EN-GB;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;">Quan algú em parla
d'una peça, d'un espai o d'un imprès qualificant-lo com "de disseny",
veig que el que pretén expressar amb això és que és bell però incòmode o
inutil, el que faig simplement és fer una petita matisació: <b style="mso-bidi-font-weight: normal;">vols dir de mal disseny, no és veritat?</b>
Fins ara tothom ho entén ... <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;"><br /></span></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;"><i>Nota:</i></span></div>
<div class="MsoNormal">
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<o:AllowPNG/>
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<w:TrackMoves/>
<w:TrackFormatting/>
<w:HyphenationZone>21</w:HyphenationZone>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
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<w:LidThemeOther>EN-GB</w:LidThemeOther>
<w:LidThemeAsian>JA</w:LidThemeAsian>
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<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
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<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
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<m:defJc m:val="centerGroup"/>
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<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
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<i><span style="font-size: x-small;">La il·lustració que
acompanya aquest article s'ha confeccionat amb fragments de projectes d'<a href="http://ca.wikipedia.org/wiki/America_Sanchez" target="_blank">AmèricaSánchez</a>, <a href="http://www.miltonglaser.com/" target="_blank">Milton Glaser</a>, <a href="http://ca.wikipedia.org/wiki/L%C3%A1szl%C3%B3_Moholy-Nagy" target="_blank">Moholy Nagy</a>, <a href="http://ca.wikipedia.org/wiki/Enric_Huguet" target="_blank">Enric Huguet</a> i <a href="http://enricsatue.com/" target="_blank">Enric Satué</a>. </span></i><o:p></o:p></div>
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<span style="mso-ansi-language: ES-TRAD;"><br /></span></div>
<div class="MsoNormal">
<span style="mso-ansi-language: ES-TRAD;"><br /></span></div>
<b><span style="font-size: large;">Propera entrada</span></b><br />
<br />
A la propera entrada parlarem de la usabilitat des de la pespectiva del disseny gràfic.<br />
<br />
<br />
<b><span style="font-size: large;">Entrades relacionades<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem"></a></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/03/disseny-web.html" target="_blank">VI- Metodologia de la comunicació digital. Pas a pas 3: Disseny gràfic</a><br />
<div>
<br /></div>
<div>
<a href="http://dialogoenlinea.blogspot.com.es/2014/07/wordweb-marca.html" target="_blank">La marca, una necesidad no siempre bien cubierta</a> (Español) </div>
<div>
<a href="http://ecomunicacio.blogspot.com.es/2013/11/la-marca-una-necessitat-no-sempre-ben.html" target="_blank">La marca una necessitat no sempre ben coberta</a><br />
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<div>
<h3 style="text-align: left;">
<span style="font-size: small;"><a href="https://plus.google.com/u/0/105787898816931976162/posts" target="_blank">Rosa Álvarez</a> per:</span></h3>
<h3 style="font-size: medium; text-align: left;">
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div style="font-size: medium;">
<h3 style="text-align: left;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-left: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" style="cursor: move;" /></a><div>
</div>
</h3>
</div>
</div>
</div>
</div>
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</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-66637931553335924122014-05-28T12:36:00.000+02:002014-05-30T10:17:20.251+02:00"Comunicación digital", versió espanyola<div class="MsoNormal">
<span lang="CA">Set mesos després d’iniciar la peripècia de fer
un blog en català sobre la presència de les empreses a internet, hem decidit
que ja estem preparats per abordar també la versió castellana del blog.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC7SFeW30zr1nk6h3SPYDmYi8500UcWUmFKwmUOzGL_3jbXTVVl7LRqFShgUE6My0AOvH44cV_QUDCkfByRgvFq3xbukAFeOL2g0GEqRI1bKHUE1DNLlkJ4AxsNf1BfYDMokCsFwogXGc/s1600/Captura+de+pantalla+2014-05-28+a+les+12.16.50.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC7SFeW30zr1nk6h3SPYDmYi8500UcWUmFKwmUOzGL_3jbXTVVl7LRqFShgUE6My0AOvH44cV_QUDCkfByRgvFq3xbukAFeOL2g0GEqRI1bKHUE1DNLlkJ4AxsNf1BfYDMokCsFwogXGc/s1600/Captura+de+pantalla+2014-05-28+a+les+12.16.50.png" height="188" width="200" /></a></div>
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<b><i><span lang="CA">Comunicación digital</span></i></b><span lang="CA"> partirà
dels mateixos continguts però sense imposar-nos fer una rèplica permanent i
permeten que en un moment donat els continguts siguin específics per a cada
versió.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Com que la versió catalana ja té set mesos de
vida, podrà mantenir la vigència ja que, en general, sempre abordarem els temes
primer en català i després en castellà.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="CA">La persistència de la versió catalana no està
en qüestió. La única manera d’ajudar a la pervivència del català és escriure
amb normalitat encara que amb altres idiomes puguem arribar a un col·lectiu més
gran.<span style="mso-spacerun: yes;"> </span>Altrament correm el risc de reduir
la riquesa cultural a la xarxa a l’anglès i el xinès.<o:p></o:p></span></div>
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<div class="MsoNormal">
<span lang="CA">Esperem continuar tenint-vos com a lectors a
qualsevol de les dues versions.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA"></span></div>
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<div style="color: black; font-family: Times; font-size: medium; line-height: normal;">
<h3 style="margin: 0px; position: relative;">
L'equip de <a href="http://www.wordweb.cat/" style="color: #bf050f; text-decoration: none;" target="_blank">wordweb</a></h3>
<div>
<h3 style="margin: 0px; position: relative;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<div>
<span style="color: blue; font-weight: normal;"><br /></span></div>
<h3 style="margin: 0px; position: relative;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ364DJIMqJT6Vq-VVSF-K0WTpBKFCg7z-5pE8g-JAIB0GLCEeJTppJPtlAcbD3S3iLd-JBj6anHOlwDdIifElMkRr7eqepsQU3n7bWaLrZguBq1Fp6G38vFznBS29OkDLQF2QJjfu3cc/s1600/anagrama_wordweb_60_Blau.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ364DJIMqJT6Vq-VVSF-K0WTpBKFCg7z-5pE8g-JAIB0GLCEeJTppJPtlAcbD3S3iLd-JBj6anHOlwDdIifElMkRr7eqepsQU3n7bWaLrZguBq1Fp6G38vFznBS29OkDLQF2QJjfu3cc/s1600/anagrama_wordweb_60_Blau.png" /></a></div>
<div>
<br /></div>
<div>
</div>
</h3>
</div>
</div>
<div style="clear: both;">
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-68455794599173593152014-04-01T12:00:00.003+02:002014-05-30T10:20:30.133+02:00El Responsive Web Desing, una solució que surt a compte<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">El
Responsive Web Design és el sistema de maquetació que permet que els continguts
d’un web s’adaptin a diversos dispositius com ara tauletes, telèfons
intel·ligents i ordinadors.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA"><o:p><br /></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><o:p><br /></o:p></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisRRfSU7zdzZP5IrYi0fauYDMf_LX2Zt_NATvYQi8vwcR6tSHZs7GMlPNPYtYNW-55HSt9WlsBs7tIfmMxVOc2xa07KeafFynUV6NBd2s_JsPBo6HCpkdvrN8J6X0_kPKL8FRdnyBxBKo/s1600/wordweb_composicio.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisRRfSU7zdzZP5IrYi0fauYDMf_LX2Zt_NATvYQi8vwcR6tSHZs7GMlPNPYtYNW-55HSt9WlsBs7tIfmMxVOc2xa07KeafFynUV6NBd2s_JsPBo6HCpkdvrN8J6X0_kPKL8FRdnyBxBKo/s1600/wordweb_composicio.jpg" height="112" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Exemple de web responsive</i></td></tr>
</tbody></table>
<div class="MsoNormal">
Fins fa un parell o tres d’anys quan volíem
tenir un web que funcionés en un mòbil havíem de fer una versió específica pel
mòbil. Tots recordem la moda dels webs .mobi. Però ni en una versió específica
per mòbils aconseguíem que el web es veiés bé a tots els mòbils. El problema
venia de la diversitat de tipus i mides de pantalla.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Amb l’aparició del iPhone i el desplegament
dels telèfons intel·ligents, resoldre la correcte visió d’un web en un mòbil es
va convertir en una urgència, ja que la gent començava a utilitza el mòbil permanentment, també per veure webs. Per tant, si volies tenir una presència efectiva a
la xarxa calia que el teu web es pogués veure dignament en un mòbil.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">L’aparició del Responsive Web Design, ho
resolt amb escreix. Es tracte d’una tècnica de maquetació que fa que segons la
mida de la pantalla el web es reordeni i s’adapti de manera que sempre es vegi
correctament. El més important és que tant text com imatge tenen la mida adient
a cada dispositiu.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Fixeu-vos en les imatge i crec que us quedarà
clar. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-MHU0vGq6S51V3E0vc4SIz9FvCruRNwoQrwGE4o4GUKFOt1SLranQhmntJlkcJ4r8AigOApNJDRlJIlbQ1X5kt-vz17uVUqFT_i2Oe1Gzjckh8LI3XU7z4YftmarU8w7MdkuyRwAv1EM/s1600/Captura+de+pantalla+2013-10-11+a+les+19.31.53.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-MHU0vGq6S51V3E0vc4SIz9FvCruRNwoQrwGE4o4GUKFOt1SLranQhmntJlkcJ4r8AigOApNJDRlJIlbQ1X5kt-vz17uVUqFT_i2Oe1Gzjckh8LI3XU7z4YftmarU8w7MdkuyRwAv1EM/s1600/Captura+de+pantalla+2013-10-11+a+les+19.31.53.png" height="192" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
<i>La maquetació pensada per un ordinador: visualitzem </i></div>
<div style="text-align: left;">
<i>5 columnes</i></div>
</td></tr>
</tbody></table>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkAMoMiYr95FDI9KT6PEtTzysYbVbV8W-Vh4ZHjY_GCu-Qmf-YxA_jI7g2xGoDIzeT7DXONO8zE2AhMkc4c4YFzOGSW6KPAkL6DHnbWS2d3pdE8piwysNEZHm7JYsniy6Nlleiog39BD0/s1600/Captura+de+pantalla+2013-10-11+a+les+19.32.20.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkAMoMiYr95FDI9KT6PEtTzysYbVbV8W-Vh4ZHjY_GCu-Qmf-YxA_jI7g2xGoDIzeT7DXONO8zE2AhMkc4c4YFzOGSW6KPAkL6DHnbWS2d3pdE8piwysNEZHm7JYsniy6Nlleiog39BD0/s1600/Captura+de+pantalla+2013-10-11+a+les+19.32.20.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
<i>La maquetació pensada per a una tauleta: </i></div>
<div style="text-align: left;">
<i>visualitzem 3 columnes, i el contingut de la dreta</i></div>
<div style="text-align: left;">
<i>és a sota. </i></div>
<div style="text-align: left;">
<i><br /></i></div>
<div style="text-align: left;">
<i>La imatge de sota, el cas </i></div>
<div style="text-align: left;">
<i>del telèfon amb 1 columna</i></div>
</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSN9mb56KYiy6oMhsx_FAB0zLB6NA-PJpehHDkDUYVpKahtusUxn4TxGMTyf4SHzL-PBIkkQHAozT064_1D2DCU3tQSjVeJydAHttpYKtciPX-jY55l4FCo9HRLfh52J2JflOI6QzOFdc/s1600/Captura+de+pantalla+2013-10-11+a+les+19.32.32.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSN9mb56KYiy6oMhsx_FAB0zLB6NA-PJpehHDkDUYVpKahtusUxn4TxGMTyf4SHzL-PBIkkQHAozT064_1D2DCU3tQSjVeJydAHttpYKtciPX-jY55l4FCo9HRLfh52J2JflOI6QzOFdc/s1600/Captura+de+pantalla+2013-10-11+a+les+19.32.32.png" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
El dissenyador i el maquetador han de definir
com s’ordenarà el web a cada mida, ja que, per exemple, si a l’ordinador hem
resolt el web en tres columnes, al telèfon en disposarem d’una, i el què a
l’ordinador veiem en una mateixa fila, al mòbil ho veurem una cosa
després de l’altre.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Fer un web amb aquesta tècnica, és més lent
que fer-ho com abans, per tant és una mica més car, però molt més barat que la
doble versió i mot més eficient ja que el manteniment només l’haurem de fer una
vegada i es veurà bé arreu.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA">Una de les avantatges d'aquest tipus de maquetació ens que es obliga a estructura-la de manera que facilita l'accessibilitat i el posicionament en cercadors.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Ara bé, el Responsive Web Design no resolt
tota la problemàtica, ja que els continguts no es poden redactar per un sol
dispositiu i que es readaptin sols, per adaptar-los ens cal la ma humana i
diverses versions del web. Si sempre hem defensat que els continguts han de ser
sintètics, si es pensa fer un disseny adaptatiu encara ho han de ser més o
tindrem problemes de lectura en pantalla petita.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">El què si ens permet el Responsive Web Design,
es dir-li que certs parts del contingut no es publiquin en formats de pantalla
petits, d’aquesta manera podem obviar parts que poden ser poc útils en una
pantalla petita i que fins i tot poden afegir soroll a la lectura.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Si bé el Responsive Web Design, resolt la
problemàtica d’adaptació del disseny a cada tipus de pantalla, no resolt –encara
que la millora- la problemàtica dels continguts. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">L’augment de "cost de construcció” del web
queda compensat per només haver de mantenir un web que podem veure correctament
en tota mena de dispositius, fixes i mòbils.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="CA">Heu fet algun web responsive? Ens expliqueu l’experiència?<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA">Per cert diuen les revistes que enguany (2014) és l'<a href="http://www.puromarketing.com/21/19603/pymes-tambien-deben-apostar-diseno-responsive.html" target="_blank">any de Responsive Web Design</a> (o disseny adaptatiu). Tens el teu web adaptat? <a href="mailto:info@worweb.cat" target="_blank">Et podem ajudar</a>?</span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA"></span></div>
<div class="MsoNormal" style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
<div style="margin: 0px;">
<span lang="CA" style="font-size: 13.5pt;"></span></div>
</div>
<br />
<div class="post-body entry-content" id="post-body-7446389303206379009" itemprop="articleBody" style="position: relative; width: 640px;">
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<b><span style="font-size: medium;">Entrades relacionades<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" style="color: #bf050f; text-decoration: none;"></a></span></b></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<b><span style="font-size: medium;"><br /></span></b></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
</div>
<div class="p1">
- <a href="http://www.puromarketing.com/21/19603/pymes-tambien-deben-apostar-diseno-responsive.html" target="_blank">¿Por qué las Pymes también deben apostar por el diseño responsive?</a> (article de <a href="http://www.puromarketing.com/" target="_blank">PuroMárketing</a>)</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<br /></div>
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/wordweb-diseno-web.html" target="_blank">Wordweb, una solució multi-dispositiu</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/i-ix-el-repte-de-la-presencia-internet.html" target="_blank">i IX - El repte de la presència a Internet. Bosses Barcelona com exemple</a><br />
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<br /></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<br /></div>
<div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; text-transform: none; white-space: normal; word-spacing: 0px;">
<div style="margin: 0px;">
<span lang="CA"></span></div>
</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<br /></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Times; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-transform: none; white-space: normal; word-spacing: 0px;">
<h3 style="font-size: medium; margin: 0px; position: relative;">
L'equip de <a href="http://www.wordweb.cat/" style="color: #bf050f; text-decoration: none;" target="_blank">wordweb</a></h3>
<div>
<h3 style="font-size: medium; margin: 0px; position: relative;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3 style="margin: 0px; position: relative;">
<span style="color: #bf050f;"><span style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; border: none; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; cursor: move; padding: 2px 2px 2px 0px; position: relative; text-align: justify;" /></span><span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: small;">Troba'ns a: <br /><a href="mailto:info@wordweb.cat" style="font-weight: normal;">info@wordweb.cat</a></span></span><span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></span><span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></span><span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></span></span><div style="font-size: medium;">
</div>
</h3>
</div>
</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; clear: both; color: #222222; font-family: 'Open Sans'; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; text-transform: none; white-space: normal; word-spacing: 0px;">
</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-84996342787006177162014-03-27T17:50:00.001+01:002014-03-27T17:50:43.348+01:00VII- Metodologia de la comunicació digital. Pas a pas 4: El desenvolupament tecnològic<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">Després
d’explicar la metodologia de conceptualització: anàlisis, arquitectura de la
informació, disseny de la interacció, disseny de continguts i disseny gràfic, avui
volem centrar-nos en les implicacions de la tecnològica durant el procés
descrit i en el paper a jugar durant el desenvolupament tecnològic. <o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="CA"><o:p><br /></o:p></span></b></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgitUBoFgqq_7E3shlo41KTLgLOcW5l0KglFUE1MxmVtFX3pbO1I8V971PTnqkAUUyEbsY5jMcHTo6BoTujpL6C1fAGL5yu5on8aCywoPS8iwfV6pTV2C7OvON3gFRtaWCZLPX9NQewxKU/s1600/Captura+de+pantalla+2014-03-27+a+les+17.19.11.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgitUBoFgqq_7E3shlo41KTLgLOcW5l0KglFUE1MxmVtFX3pbO1I8V971PTnqkAUUyEbsY5jMcHTo6BoTujpL6C1fAGL5yu5on8aCywoPS8iwfV6pTV2C7OvON3gFRtaWCZLPX9NQewxKU/s1600/Captura+de+pantalla+2014-03-27+a+les+17.19.11.png" height="245" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Fragment de codi de la pagina de google</i></td></tr>
</tbody></table>
<div class="MsoNormal">
<b><span lang="CA">Sentències</span></b></div>
<div class="MsoNormal">
1) La tecnologia és una eina que ha d’estar al servei del projecte.</div>
<br />2) L’equip tecnològic ha de construir allò que s’ha definit prèviament.<br /><br />3) L’objectiu d’un desenvolupament tecnològic és un producte que els usuaris puguin fer servir de la manera més senzilla possible. <br /><br />4) L’equip tecnològic ha de saber limitar les opcions que poden encarir el projecte i oferir alternatives.<br /><br />5) La tecnologia és un facilitador i un limitador és qui ens marca que podem fer.<br /><br /> <div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">El
suport de l’equip tecnològic<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">Per poder explotar al màxim les opcions de
l’eina que es faci servir en el desenvolupament cal que coneguem les diverses
opcions i possibilitats que ens ofereix. No pensem que podem arribar a tot. La
col·laboració de l’equip tecnològic ens ha de facilitar la vida.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Un dels riscos que correm les persones que ens
dediquem a definir com ha de ser i s’ha de comportar un web, és que pensem
solucions que o bé no es poden fer o encareixen el cost i/o el temps de
desenvolupament. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">No hi ha res més negatiu en un projecte que
frustrar les expectatives del client. Si ja li hem venut una solució i ens hem
de fer enrere per requeriments tecnològics tenim assegurat un problema de gesti<span style="display: none; mso-hide: all;"><span style="mso-spacerun: yes;"> </span>e e﷽﷽﷽﷽﷽
assegurat un problema de gesti expectatives del client. Si ja li hem venut una
soluci</span>ó de projecte i de relació amb el client.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">El tecnòleg ha de ser responsable de validar
tot el que proposem i d’oferir-nos solucions alternatives que poden millorar el
resultat. Ha de saber veure, a més, quines conseqüències pot tenir quan es
vulgui evolucionar el projecte incorporant noves funcions.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">En definitiva, tenir-lo a l’equip és una
garantia per aconseguir que el projecte arribi a bon port.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">El
suport a l’equip tecnològic<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">En la darrera <a href="http://ecomunicacio.blogspot.com.es/2014/03/disseny-web.html" target="_blank">entrada</a> sobre el disseny
gràfic del web, dèiem: “<i style="mso-bidi-font-style: normal;">Cal treballar
molt estretament amb els programadors html i revisar el resultat. El
disseny i la programació html són el nexe d’unió entre la conceptualització i
el resultat final. Si les plantilles estan ben fetes, el resultat final de la
interfície serà el previst.”</i><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">En aquest punt comença la relació directe amb
l’equip tecnològic que és on ens juguem la credibilitat de la nostra feina.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">És per això que a l’equip de <b style="mso-bidi-font-weight: normal;"><a href="http://www.wordweb.cat/" target="_blank">wordweb</a></b> creiem que cal fer un
bon traspàs, donar suport durant tot el desenvolupament i validar que el què s'està programant respon al que es va definir, de manera molt especial, hem de
revisar amb detall les plantilles maquetades.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Aquesta feina moltes vegades s’obvia, com que
ja vàrem lliurar la nostra part de projecte, ja podem oblidar-nos-en. Res menys
cert. Tots hem treballat en projectes que una vegada vist el resultat ja no els
volem signar. No fer el seguiment que proposem fa augmentar exponencialment
aquest risc.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Això sí, caldrà pactar amb el client que el
pagament d’aquestes tasques no aturi el cobrament de la resta del projecte.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span lang="CA" style="color: black; font-family: Times; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Propera entrada</span></b><b><span style="color: black; font-family: Times; font-size: 13.5pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA" style="color: black; font-family: Times; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman";">A la propera entrada
parlarem del manteniment, l’avaluació i l’evolució.</span><span style="color: black; font-family: Times; font-size: 13.5pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA" style="color: black; font-family: Times; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman";"><br /></span></div>
<div class="post-body entry-content" id="post-body-7446389303206379009" itemprop="articleBody" style="background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; line-height: 1.4; position: relative; width: 640px;">
<b><span style="font-size: medium;">Entrades anteriors de la sèrie: <i>Metodologia de la comunicació digital</i></span></b><br /><br /><a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-web.html" style="color: #bf050f; text-decoration: none;" target="_blank">I- Esquema conceptual</a><br /><br /><a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web.html" style="color: #bf050f; text-decoration: none;">II- Procés metodològic</a><br /><br /><a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17.html" style="color: #bf050f; text-decoration: none;">III- Pas a pas, 1: Immersió i entorn. 1a part</a> [Formulació d'un projecte nou]<br /><br /><a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17_25.html" style="color: #bf050f; text-decoration: none;" target="_blank">IV- Pas a pas, 1: immersió i entor. 2a part.</a> [Re-formulació d'un projecte ja existent]<br /><br /><a href="http://ecomunicacio.blogspot.com.es/2014/03/conceptualitzacio-disseny-web.html" style="color: #bf050f; text-decoration: none;" target="_blank">V- Pas a pas 2: Arquitectura de la informació i disseny de la interacció</a></div>
<div class="post-body entry-content" id="post-body-7446389303206379009" itemprop="articleBody" style="background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; line-height: 1.4; position: relative; width: 640px;">
<br /></div>
<div class="post-body entry-content" id="post-body-7446389303206379009" itemprop="articleBody" style="background-color: white; color: #222222; font-family: 'Open Sans'; font-size: 13px; line-height: 1.4; position: relative; width: 640px;">
<a href="http://ecomunicacio.blogspot.com.es/2014/03/disseny-web.html" target="_blank">VI- Pas a 3: Disseny gràfic</a><br /><br /><br /><b><span style="font-size: medium;">Entrades relacionades<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" style="color: #bf050f; text-decoration: none;"></a></span></b><br /><br /><a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" style="color: #bf050f; text-decoration: none;" target="_blank">- Tota la sèrie: <i>Necessitem un web nou. Per on comencem?</i></a><br /><br /><a href="http://ecomunicacio.blogspot.com.es/2014/01/vull-un-web-ben-fet.html" style="color: #bf050f; text-decoration: none;" target="_blank">- Vull un web ben fet</a><br /><br /><a href="http://ecomunicacio.blogspot.com.es/search?q=com+escriure+a+internet" style="color: #bf050f; text-decoration: none;" target="_blank">- Tota la sèrie: Com escriure a Internet</a><br /><div class="MsoNormal">
<span lang="CA"></span></div>
<br /><br /><br /><div style="color: black; font-family: Times; font-size: medium; line-height: normal;">
</div>
<br /><div style="color: black; font-family: Times; font-size: medium; line-height: normal;">
<h3 style="margin: 0px; position: relative;">
L'equip de <a href="http://www.wordweb.cat/" style="color: #bf050f; text-decoration: none;" target="_blank">wordweb</a></h3>
<div>
<h3 style="margin: 0px; position: relative;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3 style="margin: 0px; position: relative;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; color: #bf050f; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; border: none; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; padding: 2px 2px 2px 0px; position: relative; text-align: justify;" /></a><div>
</div>
</h3>
</div>
</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-74463893032063790092014-03-19T17:31:00.001+01:002014-06-04T11:12:39.369+02:00VI- Metodologia de la comunicació digital. Pas a pas 3: Disseny gràfic<div class="MsoNormal">
<div style="text-align: right;">
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<span lang="CA">En la <a href="http://ecomunicacio.blogspot.com.es/2014/03/conceptualitzacio-disseny-web.html" target="_blank">darrera entrada</a> vàrem parlar del procés de conceptualització centrant-nos en <b>l’arquitectura de la informació</b> i el <b style="mso-bidi-font-weight: normal;">disseny de la interacció</b>. Vàrem
comentar la importància que té per a l’equip de <b style="mso-bidi-font-weight: normal;"><a href="http://www.wordweb.cat/" target="_blank">wordweb</a></b> el <b style="mso-bidi-font-weight: normal;">prototip com a eina de suport a la conceptualització al facilitar la
visualització i el testeig</b> i permetre tancar el què serà el web <b style="mso-bidi-font-weight: normal;">abans d’invertir una sola hora en
desenvolupament</b>.<o:p></o:p></span></div>
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<br /></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwcoREXsEhPSSvj7zhqkmklC7UePpTCJ3eCmc1aPkhGB23jew9fgGob4JbewfknaYIZ1iFmUlYlWC9HghqMAoszOhVNC9_pnnznfLIP3W1cMkMnOyrmd9da8JspxHVdSpysDYkqzBa12A/s1600/Sin+ti%CC%81tulo-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwcoREXsEhPSSvj7zhqkmklC7UePpTCJ3eCmc1aPkhGB23jew9fgGob4JbewfknaYIZ1iFmUlYlWC9HghqMAoszOhVNC9_pnnznfLIP3W1cMkMnOyrmd9da8JspxHVdSpysDYkqzBa12A/s1600/Sin+ti%CC%81tulo-1.png" height="353" width="400" /></a></div>
<span style="font-size: 14pt;">Del prototip al
disseny gràfic</span></div>
<div class="MsoNormal">
<br />
El disseny tanca el procés de
conceptualització i com a part de la conceptualització, ha d’estar regit pels
objectius del client i les necessitats/expectatives dels usuaris.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">El
disseny gràfic és la formalització </span></b><span lang="CA">(donar forma)<b style="mso-bidi-font-weight: normal;"> del que hem definit </b>(el que veiem en el
prototip) en les tasques anteriors, una forma que s'ha de basar en el concepte i la funció.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">El
disseny d’un web ha facilitar la usabilitat del web</span></b><span lang="CA"> i
a la vegada l’ha de fer atractiu. El disseny d’un web no pot ser merament
creativitat, ja que el web no serà usable, i per tant no seria disseny.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Per nosaltres <b>el disseny va lligat a la funció
i aporta la capa estètica imprescindible per fer atractiu el web.</b> Per fer-ho
s’ha de recolzar amb els valors de la imatge corporativa o els que s’hagin
definit en el projecte (no tots els webs han de fer referència a la imatge
corporativa del client).<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Si estem d’acord que <b style="mso-bidi-font-weight: normal;">el disseny és responsable d’una part important de la usabilitat i
l’accessibilitat, de la imatge i de facilitar la comunicació dels valors de la
marca</b>, estarem d’acord que no és un repte fàcil, que no n'hi ha prou amb saber fer anar les eines. </span>El disseny gràfic <b>és el facilitador d'un acte de comunicació</b> que si no arriba al receptor és per què la solució gràfica no és correcte.</div>
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<br /></div>
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<span lang="CA">Per fer la seva feina, el dissenyador té una
sèrie de recursos propis com ara, <b style="mso-bidi-font-weight: normal;">la
tipografia, el color, la retícula, el tractament de les imatges</b>, etc... de
la correcta combinació d’aquets elements en depèn el resultat.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<span lang="CA" style="font-size: 14.0pt;">Del disseny a les
plantilles<o:p></o:p></span></div>
<div class="MsoNormal">
<br />
Si amb el prototip hem establert les jerarquies
dels continguts, la manera com navegarem i l’estructura de la informació, amb
el disseny hem de incorporar, entre d’altres.:</div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- l’estructura
gràfica del web en base a una retícula. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">Si volem que les diferents pàgines del web mantinguin
una coherència visual necessitarem definir una retícula que les sustenti.
Això ens permetrà tenir plantilles diferents per a les diverses necessitats i
que l’usuari percebi el web com una unitat.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span>
<span lang="CA">Però quina retícula? Dependrà dels continguts
que haurà de contenir i de l’estètica que es busqui. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA">(La millor manera d’entendre què és una
retícula es pensar en una revista on les diverses seccions mostren el contingut
de manera diferent però mantenen una unitat visual).<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- la
llegibilitat, tant dels continguts textuals com gràfics: fotos, vídeos, etc. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">Que un web sigui fàcil de mirar i de
llegir és una de les tasques prioritàries del disseny.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA">(No es llegeix de la mateixa manera una línia
de 12 paraules que una de 3 o de 20 o en un smartphone que en un ordinador).<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- l’estètica.
<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">Una de les preguntes que cal fer al client és
quins són els referents visuals a tenir en compte. Generalment és la imatge
corporativa. En base aquest criteris o referents visuals crearem la imatge
gràfica.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span>
<span lang="CA">Hem de tenir clares totes les tipologies de
pàgines a resoldre, en això el prototip ens facilita la vida, i començar per
les més complexes per acabar amb la home que generalment té un tractament
específic però que ha de reflectir un estil fruit de les pagines <i style="mso-bidi-font-style: normal;">interiors</i>.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span>
<span lang="CA">L’estètica juntament amb les imatges que
seleccionem defineix també la lectura emocional del web. Per tant el disseny a
més de resoldre la funció, aporta la sensació i la suggestió.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- la
iconografia.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">La iconografia i demés botons són elements
crítics per facilitar la navegació, per això la solució no pot ser la mateixa
en un web d’una sola visita que en una intranet corporativa. En el primer cas
no ens podem permetre que l’usuari tingui que pensar per entendre el què li
proposem. En el cas de la intranet, podem demanar un cert esforç inicial a
l’usuari sempre que una vegada apresa la iconografia se li simplifiqui la
navegació. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span>
<span lang="CA">Abusar de la iconografia o inventar-se referents iconogràfics </span>pot penalitzar molt. Quan ja hi ha referents d’estandarditzats hem de fer-los servir a menys que estiguem convençuts que la nostra solució aportarà facilitat d'ús i comprensió del missatge.</div>
<div class="MsoNormal">
<span lang="CA"><br /></span>
<span lang="CA">Tot <b style="mso-bidi-font-weight: normal;">el
treball de disseny caldrà fer-lo a prop dels responsables del contingut</b>,
com en una revista o un diari, ajustant el contingut amb el disseny per aconseguir que el producte resultant millori. <o:p></o:p></span><br />
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA">El dissenyador ha de poder dir al redactor que
faci la redacció d’una altre manera, i el redactor que els dissenyador resolgui
una problemàtica concreta d’una manera diferent.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Ara bé, el dissenyador no només està <b style="mso-bidi-font-weight: normal;">condicionat</b> per la fase de
conceptualització prèvia i els continguts, sinó, i de manera molt significativa,
<b style="mso-bidi-font-weight: normal;">per la tecnologia</b>. Dependrà de la
plataforma tecnològica, dels recursos per evolucionar-la, i del coneixement
dels programadors html, que puguem apostar per una solució gràfica o una altra. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Cal <b style="mso-bidi-font-weight: normal;">treballar
molt estretament amb els programadors html</b> i <b style="mso-bidi-font-weight: normal;">revisar el resultat</b>. El disseny i la programació html són el nexe
d’unió entre la conceptualització i el resultat final. Si les plantilles estan
ben fetes, el resultat final de la interfície serà el previst.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">El programador html, com l’impressor en el cas
del paper, pot fer bo o dolent el treball del dissenyador i de retruc tot el procés de conceptualització, en les seves mans
queda l’accessibilitat, la adaptabilitat del web a diversos dispositius [responsive]
i l’encaix amb la programació.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Dit d’altre manera <b style="mso-bidi-font-weight: normal;">del disseny i de la seva concreció en plantilles en depèn com l’usuari
percebrà el web</b>, és a dir, en depèn l’èxit o el fracàs.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<br /></div>
<h3>
<span lang="CA">Propera entrada</span></h3>
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<div class="MsoNormal">
<span lang="CA">A la propera entrada parlarem de la relació
amb la tecnologia i de manera especial amb l’equip de desenvolupament
tecnològic.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
<b><span style="font-size: large;">Entrades anteriors de la sèrie: <i>Metodologia de la comunicació digital</i></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-web.html" target="_blank">I- Esquema conceptual</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web.html">II- Procés metodològic</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17.html">III- Pas a pas, 1: Immersió i entorn. 1a part</a> [Formulació d'un projecte nou]<br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17_25.html" target="_blank">IV- Pas a pas, 1: immersió i entor. 2a part.</a> [Re-formulació d'un projecte ja existent]<br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/03/conceptualitzacio-disseny-web.html" target="_blank">V- Pas a pas 2: Arquitectura de la informació i disseny de la interacció</a><br />
<br />
<br />
<b><span style="font-size: large;">Entrades relacionades<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem"></a></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" target="_blank">- Tota la sèrie: <i>Necessitem un web nou. Per on comencem?</i></a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/vull-un-web-ben-fet.html" target="_blank">- Vull un web ben fet</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=com+escriure+a+internet" target="_blank">- Tota la sèrie: Com escriure a Internet</a><br />
<div class="MsoNormal">
<span lang="CA"></span></div>
<br />
<br />
<br />
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
</div>
<br />
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
<div>
<h3 style="text-align: left;">
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3 style="text-align: left;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" style="cursor: move;" /></a><div>
</div>
</h3>
</div>
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-66174794210061118702014-03-12T13:19:00.001+01:002014-06-02T19:08:21.245+02:00Com hauria de ser un contingut de qualitat<div class="MsoNormal">
<span lang="CA">Tots els que intentem tirar endavant un blog o
qualsevol altre publicació digital, hem llegit que el rei és el contingut i que
aquest ha de ser de qualitat si es vol reeixir: és a dir, aconseguir més seguidors, més interacció i més negoci.<o:p></o:p></span></div>
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<br /></div>
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<h3>
<span lang="CA"><span style="font-weight: normal;">Però</span> <b style="mso-bidi-font-weight: normal;">què
entenem per un contingut de qualitat</b>? i <b style="mso-bidi-font-weight: normal;">un contingut de qualitat és aquell que té molt èxit</b>?</span></h3>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS5KRKNP8iv3yFMy-O3DeHTSUMtAV7CAogfaei2br_KzS1IOqFc3hg74peedUxzF-TFKypFyl_kKugHqR7AADsfc0XfZa-6-GI6V_-AdFsbUBxLo-IJDAtdhXtgL2A3NmfcvH7MQ4t43w/s1600/Captura+de+pantalla+2014-03-10+a+les+20.17.06.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS5KRKNP8iv3yFMy-O3DeHTSUMtAV7CAogfaei2br_KzS1IOqFc3hg74peedUxzF-TFKypFyl_kKugHqR7AADsfc0XfZa-6-GI6V_-AdFsbUBxLo-IJDAtdhXtgL2A3NmfcvH7MQ4t43w/s1600/Captura+de+pantalla+2014-03-10+a+les+20.17.06.png" height="99" width="200" /></a><span lang="CA">Intentarem respondre a aquestes dues preguntes
a partir de la nostra experiència i de la informació que hem llegit i
compartit. És per tant una visió subjectiva. Segur que ni ha d’altres. Esperem
que digueu la vostra.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA" style="font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA" style="font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA" style="font-size: 14.0pt;">Un contingut de qualitat<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Estarem tots d’acord que si publiquem en un blog és per explicar alguna cosa. Per tant la primera asseveració
podria ser:<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- un
contingut que vol ser compartit ha de dir alguna cosa als lectors. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="CA">Sembla una xorrada però no ho és, només cal
tafanejar per la xarxa. <o:p></o:p></span></div>
<div class="MsoNormal">
<br />
<br /></div>
<div class="MsoNormal">
<span lang="CA">La segona asseveració que segurament compartim
és:<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- un
contingut ha de ser original<o:p></o:p></span></b></div>
<div class="MsoNormal">
Tot i que en aquest cas s’ha de matisar, ha de
ser original en la forma, en la manera que explica les idees. Ser original en
les idees és verdaderament difícil i no necessàriament positiu. Ara bé, quan
menys originals (quan més conegudes) siguin les idees, més <i>original</i> ha de ser
la forma per què convidi a llegir l’article. </div>
<div class="MsoNormal">
<br />
<br /></div>
<div class="MsoNormal">
<span lang="CA">El que marcarà la qualitat del blog és la
coherència, costa acceptar un blog (d’un autor) que cada dia canvia de parer.
Per tant podrem asseverar que:<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">- cada
contingut d’un blog ha de formar part d’un discurs</span></b><span lang="CA">.</span></div>
<div class="MsoNormal">
<span lang="CA">És a dir, cada entrada ha de tenir un fil
argumental que reforci el discurs global del blog. Per tant ha de formar part
d’una estratègia. <o:p></o:p></span><br />
<span lang="CA"><br /></span></div>
<div class="MsoNormal">
<span lang="CA">Per seguir un blog li exigim que sigui un
referent per nosaltres, <b style="mso-bidi-font-weight: normal;">li exigim
coherència i consistència</b>. Ens hem d’aplicar el mateix criteri en el moment d'escriure.<o:p></o:p></span></div>
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<br />
<br /></div>
<div class="MsoNormal">
<span lang="CA">Però segurament i per sobre de tot demanem que els continguts <b style="mso-bidi-font-weight: normal;">estiguin ben escrits i que siguin honestos</b>. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Quan parlem d’<b style="mso-bidi-font-weight: normal;">estar ben escrit</b> volem dir que no tinguin faltes d’ortografia, que
la construcció de les frases sigui correcte, que les paraules escollides expliquin
bé el que volem dir, ... <span style="mso-spacerun: yes;"> </span>...i que <b style="mso-bidi-font-weight: normal;">estiguin escrits pensant en el suport on
seran llegits</b>. </span>Tots sabem per experiència que no té res a
veure la lectura en un mòbil que en un tablet o un ordinador.<br />
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">Honestos</span></b><span lang="CA">: segurament tots hem llegit continguts que ens volen vendre gat per
llebre, continguts que han “agafat” literalment fragments de tercers i no ens
ho diuen, continguts que prometen el cel i una vegada fet l’esforç de
llegir-los resulta que no corresponen al què el títol ens pressuposava.... </span><br />
<span lang="CA"><br /></span>
<span lang="CA">No ser
honest en el que es publica s</span>e'ns tornarà en contra com un bumerang, tard o d’hora.
Per ser honest, entra d’altres coses, caldrà <b>respectar les normes de conducte d’internet</b>.<br />
<br /></div>
<div class="MsoNormal">
<span lang="CA"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA" style="font-size: 14.0pt;">Qualitat i èxit del contingut, són sinònims?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">La resposta a la pregunta és òbvia. <b style="mso-bidi-font-weight: normal;">No tots els continguts de qualitat tenen
èxit</b>, ni tant sols aquells que estan pensats tenint en compte als
destinataris. Ara bé, en la gran majoria de cassos, <b style="mso-bidi-font-weight: normal;">els continguts que tenen èxit </b></span><b>tenen qualitat, </b>sobre tot si l'èxit és sostingut en el temps.</div>
<div class="MsoNormal">
<span lang="CA"><span style="mso-tab-count: 1;"> </span></span><br />
<span lang="CA"><span style="mso-tab-count: 1;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA">Al nostre entendre, <b style="mso-bidi-font-weight: normal;">un dels grans perills per a la qualitat dels continguts és caure en el
parany de “tot per l’èxit</b>”. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="CA"><br /></span><span lang="CA">Si només pensem en l'èxit, fàcilment farem un contingut mecànic sense
creativitat personal (ha de complir amb les normes de SEO, ha de fer servir les
paraules de moda, ha de dir el què l’usuari vol sentir, etc...), és a dir, un
contingut sense qualitat. <o:p></o:p></span></div>
<div class="MsoNormal">
<br />
<br /></div>
<div class="MsoNormal">
<span lang="CA">Segurament (és només una hipòtesi no
contrastada) <b style="mso-bidi-font-weight: normal;">el contingut de qualitat
que acaba triomfant és aquell que manté un grau</b></span><b> suficient</b><b> de creativitat i visió personal</b>.</div>
<div class="MsoNormal">
<span lang="CA"><br /></span>
<span lang="CA">En un món on les idees s’expressen
simultàniament en mil canals i que tot el què és nou ho deixa de ser en
mil·lèsimes de segon, <b style="mso-bidi-font-weight: normal;">agraïm com a lectors, que els textos aportin una dosi de
creativitat i que </b></span><br />
<span lang="CA"><b style="mso-bidi-font-weight: normal;">sostinguin una visió personal</b>.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA">Hi
esteu d’acord? <o:p></o:p></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="CA"><br /></span></b></div>
<h3>
<span lang="CA">Entrada relacionada</span></h3>
- <a href="http://ecomunicacio.blogspot.com.es/2013/11/un-text-ben-treballat-es-imprescindible.html" target="_blank">Un text ben treballat és imprescindible per aconseguir un web usable</a><br />
<div class="MsoNormal">
</div>
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
</div>
<br />
<div>
<h3>
Enllaç d'interès</h3>
<h3>
<span style="font-size: small;"><span style="font-weight: normal;">- <a href="http://optimando.com/blog/contenido-de-calidad-ballenas-girasoles" target="_blank">Ballenas, girasoles y Contenido de Calidad</a> [Blog optimando]</span></span></h3>
<div>
<span style="font-size: small;"><span style="font-weight: normal;"><br /></span></span></div>
<h3 style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: left; text-transform: none; white-space: normal; word-spacing: 0px;">
</h3>
<h3>
L'equip de <a href="http://www.wordweb.cat/">wordweb</a></h3>
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-transform: none; white-space: normal; word-spacing: 0px;">
<h3 style="text-align: left;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" style="cursor: move;" /></a><div>
</div>
</h3>
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-87126820472798712202014-03-07T18:36:00.000+01:002014-03-07T18:36:17.168+01:00V- Metodologia de la comunicació digital. Pas a pas 2: Arquitectura de la informació i disseny de la interacció<b><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Resoldre correctament
la conceptualització és una garantia per a l’èxit del projecte.</span></b><br />
<b><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><br /></span></b>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT4KG3oQi0UKJn5lI0_QJoKFsRZKFbEpTnZv9uIyLnTp_wO15NDElISaKfw0gVEcENMaCtsNOJgbdxqF5lMayBkcDU9b4FeHMidxfEn7AQ5Yy4oKYc_f8OVIpeP7iwjhpGzRz-98zdWa0/s1600/Captura+de+pantalla+2014-03-07+a+les+18.31.48.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT4KG3oQi0UKJn5lI0_QJoKFsRZKFbEpTnZv9uIyLnTp_wO15NDElISaKfw0gVEcENMaCtsNOJgbdxqF5lMayBkcDU9b4FeHMidxfEn7AQ5Yy4oKYc_f8OVIpeP7iwjhpGzRz-98zdWa0/s1600/Captura+de+pantalla+2014-03-07+a+les+18.31.48.png" /></a></div>
<span style="font-family: Verdana;">No ens cansarem mai de repetir els elements clau a l’hora de definir
un projecte, juntament amb els condicionants tecnològics, ja que si no ho tenim
clar el web no funcionarà:<br /></span><br />
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">a) Objectius del
projecte</span></b><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">
<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Són el punt de partida de tot el procés de Conceptualització. Cal
tenir clars tant els objectius estratègics com els operacionals i/o específics
del projecte.</span><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
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<b><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">b) Necessitats de
l’usuari
<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">És el segon paràmetre clau d’un projecte.
Cal definir les diverses
tipologies per tenir clara
la seva forma de comportament i les seves
necessitats per poder-hi donar resposta.</span><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">El binomi objectius/tipologies
d’usuari, serà la guia mestra per a la conceptualització del projecte.</span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span lang="CA" style="font-family: Verdana; font-size: 16.0pt; mso-bidi-font-family: Verdana;">Definició
funcional: arquitectura de la informació i disseny de la interacció <o:p></o:p></span></b></div>
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<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">En termes generals podem definir dos menes de interfícies web:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;"><span style="mso-list: Ignore;">a)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">les que responen a un projecte on el contingut és
l’element central (Ex. Un web corporatiu, una botiga virtual, etc.)<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 12.0pt; margin-left: 18.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;"><span style="mso-list: Ignore;">b)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">les que responen a un projecte on la funció és la
part primordial (Ex. una intranet, un portal de tràmits, una eina web, etc.)<o:p></o:p></span></div>
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<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Si sempre hem de treballar en equip i de manera especial amb els
responsable del continguts, en el primer cas, és crític, ja que és el contingut
el que acabarà definint l’estructura del web.<o:p></o:p></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKaa7wknVj_86N8Ehkyqfb1uv0ywtK6pBXdd-ZOhxl3TqiLbUqpJhs8a8rBZq6kLnOXpv7qL_KXS4XFiYMLLYTSGHVSy3htsvnaKAutaM74kiJh5E-2BN9KquGdnrjKVxGbkhYnpOD6As/s1600/Captura+de+pantalla+2014-03-07+a+les+17.42.11.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKaa7wknVj_86N8Ehkyqfb1uv0ywtK6pBXdd-ZOhxl3TqiLbUqpJhs8a8rBZq6kLnOXpv7qL_KXS4XFiYMLLYTSGHVSy3htsvnaKAutaM74kiJh5E-2BN9KquGdnrjKVxGbkhYnpOD6As/s1600/Captura+de+pantalla+2014-03-07+a+les+17.42.11.png" height="457" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Exemple d'arbre d'una botiga virtual. <a href="http://www.eupalinos.com/" target="_blank">www.eupalinos.com</a></i></td></tr>
</tbody></table>
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<span style="font-family: Verdana;"><br /></span></div>
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<span style="font-family: Verdana;"><br /></span></div>
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<span style="font-family: Verdana;"><br /></span></div>
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<span style="font-family: Verdana;"><br /></span></div>
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<span style="font-family: Verdana;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Verdana;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Verdana;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="CA" style="font-family: Verdana; font-size: 14.0pt; mso-bidi-font-family: Verdana;">Arquitectura
de la informació</span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Es tracta de fer una definició detallada dels continguts, serveis i
funcionalitats per donar resposta a la selecció feta en la fase anterior i
estructurar-los de manera que quedin agrupats tal com a l’usuari li agradarà
trobar-los. <b style="mso-bidi-font-weight: normal;">Es tracta de fer la vida
fàcil a l’usuari.</b></span><b style="mso-bidi-font-weight: normal;"><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"><o:p></o:p></span></b></div>
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<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Com a resultat obtenim un mapa complert de l’estructura i un document
on es descriu en detall cada funcionalitat.</span><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
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<!--EndFragment--></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">En aquest punt haurem definit la bases sobre la que es construirà el
projecte.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="CA" style="font-family: Verdana; font-size: 14.0pt; mso-bidi-font-family: Verdana;">Claus
comunicatives</span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Els objectius, els destinataris i el coneixement de quins continguts i
funcionalitats volem utilitzar ens permetran definir el discurs. Es a dir,
s’han de definir les línies mestres del tractament dels continguts, tenint
especial cura de qui seran els receptors, ja que un error en aquest aspecte
penalitza especialment el web. (No entendre o no sentir-te públic d’un
contingut, porta a abandonar la lectura i, per tant, el web). </span><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">S’ha de marcar el to i l’estil que després s’haurà de fer servir pel
tractament i desenvolupament dels continguts i el manteniment posterior.</span><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">És de gran ajut fer una primera aproximació als literals a emprar, ja
que ajuden a tancar els criteris de conceptualització.</span><span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">Tot i quedar fora de l’abast d’aquest projecte, hem de recordar que tenir
els continguts a punt requereix posar l’organització en línia tal com vàrem
explicar en aquesta <a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web14.html">entrada</a>.<o:p></o:p></span></div>
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<b><span lang="CA" style="font-family: Verdana; font-size: 14.0pt; mso-bidi-font-family: Verdana;">Disseny
de la interacció. El prototip
</span></b></div>
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<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Amb l’estructura definida (<b style="mso-bidi-font-weight: normal;">arquitectura
del web</b>) hem de definir com es navegarà, quines rutes podrà fer l’usuari,
quins elements els hi hem de donar una importància especial –per exemple, que
volem destacar a la pàgina d’inici- com interrelacionarem la informació d’una
branca amb la d’una altra.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">En definitiva es tracta de definir com podrem navegar. (<b style="mso-bidi-font-weight: normal;">Disseny de la interacció</b>).<o:p></o:p></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFL2fypqOxVTsRlrkunFpqV6WtEJOHIJljckXwQ0ZxqVZxUE5bjXfr3odvV2oy2rBjAK0tDZRz3jbzSILaWA3XiYB14r38Qj1aoDQXbimWs2Y2SKe7VCSiKGVfZUK4gMqjwYgZHKnvUmY/s1600/Captura+de+pantalla+2014-03-07+a+les+18.05.11.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFL2fypqOxVTsRlrkunFpqV6WtEJOHIJljckXwQ0ZxqVZxUE5bjXfr3odvV2oy2rBjAK0tDZRz3jbzSILaWA3XiYB14r38Qj1aoDQXbimWs2Y2SKe7VCSiKGVfZUK4gMqjwYgZHKnvUmY/s1600/Captura+de+pantalla+2014-03-07+a+les+18.05.11.png" height="472" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;">Exemple d'una pàgina del prototip de la botiga <a href="http://www.eupalinos.com/" target="_blank">www.eupalinos.com</a></td></tr>
</tbody></table>
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<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Tot i que és molt habitual l’ús de wireframes [esbossos de les pàgines
amb enllaços per mostrar la navegació], l'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a> creiem que és molt més útil el
prototip. <o:p></o:p></span></div>
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<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Verdana;">Per facilitar la
visualització del projecte d’una manera prou similar
al resultat final,
<b style="mso-bidi-font-weight: normal;">desenvolupem
un
prototip html sense
disseny, navegable i testejable</b>, que serveix
per
acotar el projecte,
facilitar la comprensió
al client, ajudar
a l’equip tècnic
en la realització de l'anàlisi funcional i facilita la
solució gràfica i la
maquetació al permetre concretar les diverses tipologies de pàgina que caldrà
dissenyar i maquetar.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">El prototip s’ha de fer amb continguts reals o prou similar als reals,
per tal de poder apreciar si realment s’ajusta al què volem aconseguir, però
sense atributs gràfics, ja que si no s’acaba parlant de “gustos” enlloc de la
funció que ha de contemplar el web.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">El principal receptor del prototip és el client ja que en base al
prototip aprovarà l’abast real del projecte. Per tant, quan més complert és el
prototip menys probabilitats d’errors i de reobertures de l’abast. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">(Ex. Si incloem en el prototip les pàgines de resposta dels formularis,
segur que es faran, si no les incloem, ja que les considerem òbvies, és molt
probable que alguna es perdi pel camí.)<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">El treball amb prototip permet avançar de manera iterativa, i anar
tancant temes amb el client sense perdre la visió global. Un canvi en el
prototipatge és ràpid i barat. Un canvi en la programació pot truncar el
projecte. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">Dit d’altre manera, <b style="mso-bidi-font-weight: normal;">aquesta
metodologia minimitza la gestió del canvi</b> que tants mals de cap porta entre
realitzador i client.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">Però el prototip també permet testejar-lo amb usuaris reals per veure si
allò que hem definit s’entén i si s’hi troben còmodes.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; mso-bidi-font-family: Times;">
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<!--StartFragment-->
<b><span lang="CA" style="font-size: 12pt;">Amb el prototip tanquem la definició funcional del
projecte.<br /></span></b><!--EndFragment--></span></div>
<b><span style="font-size: large;">Propera entrada</span></b><br />
<h3>
<span style="font-family: Verdana; font-size: 11pt;"><span style="font-weight: normal;">A la propera entrada parlarem de com amb el disseny gràfic tanquem la </span>conceptualització.</span></h3>
<div>
<span style="font-family: Verdana; font-size: 11pt;"><br /></span></div>
<b><span style="font-size: large;">Entrades anteriors de la sèrie: <i>Metodologia de la comunicació digital</i></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-web.html" target="_blank">I- Esquema conceptual</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web.html">II- Procés metodològic</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17.html">III- Pas a pas, 1: Immersió i entorn. 1a part</a> [Formulació d'un projecte nou]<br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17_25.html" target="_blank">IV- Pas a pas, 1: immersió i entor. 2a part.</a> [Re-formulació d'un projecte ja existent]<br />
<br />
<br />
<b><span style="font-size: large;">Entrades relacionades<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem"></a></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" target="_blank">- Tota la sèrie: <i>Necessitem un web nou. Per on comencem?</i></a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/vull-un-web-ben-fet.html" target="_blank">- Vull un web ben fet</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=com+escriure+a+internet" target="_blank">- Tota la sèrie: Com escriure a Internet</a><br />
<br />
<br />
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<span lang="CA"></span></div>
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<br />
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
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<h3 style="text-align: left;">
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3 style="text-align: left;">
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
</div>
</h3>
</div>
</div>
</div>
<div>
<br /></div>
<!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-48775933881753634642014-02-25T17:43:00.001+01:002014-02-25T17:52:57.457+01:00IV- Metodologia de la comunicació digital. Pas a pas, 1: Immersió i entorn. B.<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
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<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><b>Si en l’entrada anterior vàrem veure com
l’equip de <a href="http://www.wordweb.cat/">wordweb</a> afrontava la immersió i el coneixement d’un projecte que
partia de zero, en aquest cas veiem un projecte de re-conceptualització d’un web
ja existent.</b><o:p></o:p></span></div>
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<b><span lang="CA" style="font-family: Verdana;"><span style="font-size: large;">B. El cas de la revisió d’un web existent</span></span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">El procés en el cas de refer un web ja
existent conceptualment és el mateix, però ens trobarem diferències en la
manera d’abordar-lo. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Per explicar-ho partirem del cas que
continguts i funcionalitats han de ser els mateixos que les del web ja existent
i que el què cal és millorar-los.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">En aquest cas no tindrà sentit avaluar noves
funcionalitats, però si que pot tenir sentit veure com ho resolt la
competència, per tal de trobar opcions de millora.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Ara bé, per estudiar les opcions de
millora caldrà fer un <b style="mso-bidi-font-weight: normal;">estudi
d’usabilitat</b>. L’estudi d’usabilitat el podem el podem abordar des de dues
perspectives no excloents:<o:p></o:p></span><br />
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br /></span>
<span style="font-family: Verdana;"><span style="font-size: 15px;">a) Anàlisi expert o <a href="http://www.nosolousabilidad.com/articulos/heuristica.htm">avaluació heurística</a> </span></span><br />
<span style="font-family: Verdana;"><span style="font-size: 15px;">b) <a href="http://www.nosolousabilidad.com/articulos/test_usuarios.htm">Test d'usabilitat</a> </span></span><br />
<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br /></span></b>
<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br /></span></b>
<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">a)
Anàlisi expert</span></b></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: justify;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaKagcdI2Bh9-7aeWNU7sAT73AaSphlZIlrUdU_iTFE8aIDqPJJSjBP8CpprQT3ym4ORZAc-3PS4ibTweJ6OtKpcrF_fV0YUMJr_K4u4lC4VnsXuqiI6SZkBDKijC4L_8Sl4UGEHJV8SM/s1600/Captura+de+pantalla+2014-02-17+a+les+12.37.33.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaKagcdI2Bh9-7aeWNU7sAT73AaSphlZIlrUdU_iTFE8aIDqPJJSjBP8CpprQT3ym4ORZAc-3PS4ibTweJ6OtKpcrF_fV0YUMJr_K4u4lC4VnsXuqiI6SZkBDKijC4L_8Sl4UGEHJV8SM/s1600/Captura+de+pantalla+2014-02-17+a+les+12.37.33.png" height="320" width="225" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: justify;"><i style="font-size: medium; text-align: start;"><span lang="CA" style="font-family: Verdana; font-size: 8pt;">Captura d’un problema de maquetació</span></i></td></tr>
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<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">L’anàlisi heurístic té especial sentit,
quan nosaltres no hem intervingut en el web inicial, ja que d’haver participat,
inevitablement tenim la visió contaminada.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 11pt;">Com és lògic, l’anàlisi expert té un cost
més reduït que el test d’usuaris, lo que el fa especialment útil quan “el
projecte” no es pot permetre el test.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Val la pena ser exahustius ja que si fem la revisió a fons tindrem molta més seguretat a l'hora de proposar solucions. </span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Sempre que vulguem fer un test
recomanem fer també l’anàlisi ja que en servirà per completar i matissar
aspectes del resultat ofert pels usuaris. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11pt;">Els resultats els haurem de creuar amb la resta de la informació i de manera molt especial amb els condicionats tecnològics, ja que ens podem trobar que una solució no sigui possible si, per exemple, té un cost in-assumible.</span></div>
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<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br />b)
Test d’usuaris</span></b></div>
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<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Per fer un test d’usuaris hem de
seleccionar un grup significatiu però reduït per enfrontar-los al web que volem
analitzar. Un grup de 8 a 10 persones acostuma a ser una bona mida. Recordem la
regla del 80/100 comentada en <a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17.html">l’entrada anterior</a>.<o:p></o:p></span></div>
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<i><span lang="CA" style="font-family: Verdana; font-size: 8.0pt; mso-bidi-font-family: Verdana;">Un
usuari comentant la interfície<o:p></o:p></span></i></div>
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<span style="font-family: Verdana; font-size: 11pt;">Reproduir un entorn natural de treball pot ajudar a que el comportament dels usuaris no quedi influït per l'excepcionalitat de la situació.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Verdana; font-size: 11pt;">Haurem de preparar una sèrie de preguntes
per tal que els usuaris facin les accions de manera natural i puguem veure com
s’encallen o com ho resolen.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Per poder-ho analitzar posteriorment
gravarem tant el moviment del cursor com les seves reaccions.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">No cal dir que el seu comportament ens
donarà molta informació dels problemes que després haurem de saber analitzar i
convertir en propostes de millora.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Tant al fer el test com l’anàlisi <b style="mso-bidi-font-weight: normal;">no hem de perdre mai de vista els objectius
del client i els destinataris del projecte</b>. Fer-ho sense tenir-ho en compte
ens pot fer esbiaixar el resultat.<o:p></o:p></span></div>
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<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Aquesta informació serà <b style="mso-bidi-font-weight: normal;">el punt de partida per a la
re-conceptualització</b> del web.</span></div>
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<div class="MsoFootnoteText">
<br /></div>
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<b><span style="font-size: large;">
Propera entrada</span></b><br />
<h3>
<span style="font-family: Verdana; font-size: 11pt;"><span style="font-weight: normal;">A la propera entrada parlarem de la </span>conceptualització<span style="font-weight: normal;">: </span><i style="font-weight: normal;">Arquitectura de la informació i disseny de la interacció.</i><span style="font-weight: normal;"> </span></span></h3>
<div>
<span style="font-weight: normal;"><span style="font-family: Verdana; font-size: 11pt;"><br /></span></span></div>
<b><span style="font-size: large;">Entrades anteriors de la sèrie: <i>Metodologia de la comunicació digital</i></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-web.html" target="_blank">I- Esquema conceptual</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web.html">II- Procés metodològic</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web17.html">III- Pas a pas, 1: Immersió i entorn. 1a part</a><br />
<br />
<br />
<b><span style="font-size: large;">Entrades relacionades<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem"></a></span></b><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" target="_blank">- Tota la sèrie: <i>Necessitem un web nou. Per on comencem?</i></a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/vull-un-web-ben-fet.html" target="_blank">- Vull un web ben fet</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=com+escriure+a+internet" target="_blank">- Tota la sèrie: Com escriure a Internet</a><br />
<br />
<br />
<div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
</div>
</h3>
</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-42003395397596130362014-02-21T17:32:00.002+01:002014-02-21T17:32:39.907+01:00La personalització dels continguts, un ideal no sempre assolible<div class="MsoNormal">
<span lang="CA"><b>Recentment hem llegit diversos articles al
voltant de la necessitat de personalitzar <a href="http://luismvillanueva.com/trucos/como-hacer-que-tu-contenido-sea-mas-leido.html">els continguts per cada xarxa social</a><span style="font-family: Cambria;"> </span>i fins i tot, per a cada <a href="http://josefacchin.com/2014/02/03/como-evitar-el-spam-al-compartir-en-varias-comunidades-de-google-plus/">comunitat de Google+</a></b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1sIn6o0RvtVWGLVPFsTyUvkgNInrj6md_c4RveUOjZDNeK7Gz_lqTMcCq7KRKpPR4JYY7HMT5aWV3MR686ffR_uz-Gu9RNelEt-BMeIO_TonBrVCmZ34VKhFCN01TtCb6evyMDSm-uzg/s1600/Captura+de+pantalla+2014-02-17+a+les+15.46.17.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1sIn6o0RvtVWGLVPFsTyUvkgNInrj6md_c4RveUOjZDNeK7Gz_lqTMcCq7KRKpPR4JYY7HMT5aWV3MR686ffR_uz-Gu9RNelEt-BMeIO_TonBrVCmZ34VKhFCN01TtCb6evyMDSm-uzg/s1600/Captura+de+pantalla+2014-02-17+a+les+15.46.17.png" /></a></div>
<div class="MsoNormal">
<span lang="CA">És cert que en la mesura que personalitzem el
contingut, en funció de les característiques de cada entorn, més fàcil serà que
arribi als nostres destinataris.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Aquest principi és igualment cert pel què fa
als dispositius, no llegim de la mateixa manera en una pantalla d’ordinador que en un mòbil, una tauleta o una tv. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Per tant, si realment volem arribar als
usuaris, convindrà que els continguts estiguin personalitzats per a cada públic
i situació.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Fins aquí el món ideal, però si ets una PIME i
no pots contractar els recursos per què et facin aquest treball d’orfebreria
fina, i et trobes que no pots arribar a tot, hauràs d’aprendre a prioritzar,
això sí, cuidant que la teva decisió no converteixi la teu esforç de promoció
en promoció negativa.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Així, si has de fer una entradeta
personalitzada per a diverses comunitats de Google+, busca les que són d’un
mateix tema i que tinguin personalitat semblant i aprofita’t-en. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Si has de fer un web sigues especialment sintètic
al redactar els continguts per tal que, quan es llegeixin des d’un smartphone, el
contingut encara funcioni.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="CA">Però no prenguis la decisió sense tenir en
compte les conseqüències. Trobar aquesta mena d’estratègies, et faran la vida
més fàcil i et poden permetre arribar a qui t’interessa i disposar del temps
per treballar en altres aspectes del teu negoci. <o:p></o:p></span>El que és segur és que és millor no fer, que
fer massa malament.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-90730398825009726602014-02-18T18:23:00.003+01:002014-02-18T18:23:49.945+01:00III- Metodologia de la comunicació digital. Pas 1: Immersió i entorn. (A)<!--[if !mso]>
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<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Abordem
el procés metodològic pas a pas, després de centrar els criteris metodològics
de la comunicació digital, explicant com, l’equip de <a href="http://www.wordweb.cat/">wordweb</a>, enfronta la
immersió i el coneixement de l’entorn.</span></b></div>
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<b><span style="color: black; font-family: Times;"><span style="font-size: large;">A. El cas d'un projecte nou en el que es parteix de zero</span><span style="font-size: 16pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<span style="font-family: Verdana; font-size: 11pt;"><br /></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<span style="font-family: Verdana; font-size: 11pt;">L’objectiu és entendre les necessitats del
projecte a realitzar i acabar </span><b style="font-family: Verdana; font-size: 11pt;">concretant
el llistat de continguts i funcionalitats</b><span style="font-family: Verdana; font-size: 11pt;"> que haurà de incloure per tal de
poder donar-li forma.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<span style="font-family: Verdana; font-size: 11pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hem de conèixer quines són les<b> línies estratègiques
del client </b>i concretar-les en una <b>estratègia específica de projecte</b>.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hem de saber molt bé qui són els<b>
destinataris </b>(com són, com es comporten, quina expertesa tenen davant de l’ordinador, etc.) i quines
són les seves expectatives i necessitats per poder-los donar resposta.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hem de conèixer com resol la<b> competència</b>
problemàtiques similars, per poder detectar punts forts i punts febles,
oportunitats i riscos.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hem de saber<b> com es prepara l'Organització</b> que impulsa el projecte per poder donar-li resposta. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Si ja està decidida la<b> tecnologia</b>, hem de
conèixer que ens permet i què ens impedeix, per tal que les solucions que
proposem puguin dur-se terme en el termini i el cost previst.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Cal no perdre mai de vista que <b>objectius del client i necessitats de
l’usuari són les guies que han de marcar tot el projecte </b>i que la resta de
informació ha de servir per poder-hi donar resposta.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hi ha diverses maneres d’assolir aquest
coneixement. Destaquem alguns exemples:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br />a)
Entrevistes a usuaris<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">- Entrevistes a usuaris interns per conèixer les
necessitats de l’organització.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">- Entrevistes a usuaris finals per conèixer
expectatives i necessitats.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Les entrevistes han d’estar ben
preparades per <b>evitar que es
converteixin en una carta als reis</b>, ja que en tal cas no ens serviran al
projecte i a més generarem unes expectatives que després no podrem complir.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hi ha moltes tècniques que ajuden a fer
una entrevista productiva, una d'elles és el <b><a href="http://www.nosolousabilidad.com/articulos/cardsorting.htm">cardsorting</a></b>.<o:p></o:p></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQnnZp57QKpQfGsZdR7aD-NQ-BVd_gNUmM9c-SsYyNVR1cMU0wTYc1douJtFospitM7eZmJWYaVe8M6mqFWzqcxRHcdH8a9telIN9RAhcJbtBL_O75pXw3CIo31S92YOhPya2UCfJmuD0/s1600/card-sorting.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQnnZp57QKpQfGsZdR7aD-NQ-BVd_gNUmM9c-SsYyNVR1cMU0wTYc1douJtFospitM7eZmJWYaVe8M6mqFWzqcxRHcdH8a9telIN9RAhcJbtBL_O75pXw3CIo31S92YOhPya2UCfJmuD0/s1600/card-sorting.png" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: justify;"><i style="font-size: medium; text-align: start;"><span lang="CA" style="font-family: Verdana; font-size: 8pt;"><a href="http://dirtarchitecture.wordpress.com/">Desplagament</a> de post-it </span></i></td></tr>
</tbody></table>
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<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Verdana; font-size: 11pt;">Cal que la mostra d’usuaris a entrevistar
sigui representativa i que els grups no siguin massa amplis (8 a 12 persones).</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">No hem de sobredimensionar el nombre
entrevistes, també en aquest cas funciona la regla del 80/100, en que per
assolir el 80 cal un esforç raonable i en canvi per assolir el 20 restant, l’esforç es multiplica exponencialment i correm el risc de quedar <i><a href="http://www.infonomia.com/articulo/ideas/7150">infoxicats</a></i>.<o:p></o:p></span></div>
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<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br />b)
Competència</span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Hem de veure com resol situacions
similars la competència directa i alguns webs d'altres móns que puguin ser
exemplars. <o:p></o:p></span></div>
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<tr><td class="tr-caption" style="text-align: justify;"><i style="font-size: medium; text-align: start;"><span lang="CA" style="font-family: Verdana; font-size: 8pt;">Fragment d’exemple de comparativa</span></i></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">La comparativa ens servirà tant per
analitzar continguts i funcionalitats que fan servir tercers per tal de veure
si són d’interès pel projecte, com per veure com resolen funcionalitats i
continguts concrets per tal de trobar la millor solució.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Quan detectem què fan servir tercers,
també detectarem què no fan servir, la suma d’aquestes dues informacions ens ha
de servir per detectar oportunitats, ara bé que la competència no abordi una
funcionalitat concreta ens pot indicar una oportunitat o bé una amenaça (pot
ser que no hi sigui per què no ha funcionat).<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Les conclusions d’aquesta comparativa ens
serà de gran ajuda per preparar les entrevistes als usuaris i poder veure si
les seves necessitats concorden amb les nostres previsions.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;"><br />c)
Selecció de continguts i funcionalitats<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Quan obrim la definició del projecte a tercers ens trobem que hem de decidir -d’entre totes les
funcionalitats que poden tenir sentit- quines són les que han de
desenvolupar-se i quines han de quedar a la nevera.</span></div>
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mso-tstyle-colband-size:0;
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mso-style-priority:99;
mso-style-parent:"";
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<!--StartFragment--><i><span lang="CA" style="font-family: Verdana; font-size: 8.0pt; mso-ansi-language: CA; mso-bidi-font-family: Verdana; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: ES; mso-fareast-theme-font: minor-fareast;">Fragment d’exemple. Taula
per comparar funcionalitats</span></i><!--EndFragment-->
</td></tr>
</tbody></table>
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<span style="font-family: Verdana; font-size: 11pt;">Per tal de fer la selecció amb un criteri
objectivable és recomanable confrontar les diverses funcionalitats per la seva
aportació als objectius del client i a les necessitats dels usuaris en front
del cost de desenvolupament i manteniment.</span></div>
<div class="MsoNormal" style="margin-bottom: 12pt; text-align: justify;">
<div style="text-align: left;">
<span style="font-family: Verdana; font-size: 11pt;">Sembla clar que entre dues funcionalitats
de valor similar, la que té menys impacte econòmic ha de ser la que
es dugui a terme. </span><span style="font-family: Verdana; font-size: 11pt;"> </span></div>
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<span style="font-family: Verdana; font-size: 11pt;">Aquest procediment ens ajudarà a quadrar
el llistat definitiu de funcionalitats i continguts a desenvolupar respecte el
pressupost i el termini pel desenvolupament.</span></div>
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<br /></div>
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<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Aquest procés per què tingui èxit s’ha de
dur a terme <b>col·laborant estretament amb l’equip del client</b>.<o:p></o:p></span></div>
<span lang="CA" style="font-family: Verdana; font-size: 11.0pt; mso-bidi-font-family: Verdana;">Evidentment, no tots els projectes
demanen aquest procés, moltes vegades el client sap el què vol i simplement hem
de matisar per ajustar-lo als objectius i usuaris, altres vegades el projecte
és prou obvi i per tant les funcionalitats en són conseqüència directe, però en
projectes complexos, <b>aquest procediment ens serà de gran ajuda per donar en el
clau.</b></span></div>
<div>
<h3>
<br />Propera entrada</h3>
<h3>
<span style="font-weight: normal;"><span style="font-family: Verdana; font-size: 11pt;"><br />A la propera entrada parlarem del primer punt
del procés: </span><i style="font-family: Verdana; font-size: 11pt;">Immersió i anàlisi de
l’entorn</i><span style="font-family: Verdana; font-size: 11pt;">, en el cas d’un projecte que aborda un web existent.</span></span></h3>
<br />
<h3>
Entrades anteriors de la sèrie: <i>Metodologia de la comunicació digital</i></h3>
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-web.html" target="_blank">I- Esquema conceptual</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-disseny-web.html">II- Procés metodològic</a><br />
<br />
<h3>
Entrades relacionades</h3>
<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" target="_blank">- Tota la sèrie: <i>Necessitem un web nou. Per on comencem?</i></a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/vull-un-web-ben-fet.html" target="_blank">- Vull un web ben fet</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=com+escriure+a+internet" target="_blank">- Tota la sèrie: Com escriure a Internet</a><br />
<br />
<div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
</div>
</h3>
</div>
</div>
</div>
<div>
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<!--EndFragment--><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-91161283397948271152014-02-13T13:16:00.000+01:002014-02-13T13:18:25.754+01:00No solo usabilidad. Una revista excel·lent<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<b>Els professionals i estudiosos de la usabilitat tenim com a referent de capçalera, en llengua castellana, <i><a href="http://www.nosolousabilidad.com/">No solo usabilidad</a></i>.</b><br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgbaOzQwXzM4v8tdxm1JsTJo0LtMtI9MdQe6iuQfw3zH8L9SK81ciB9aIwSjb-PIAFnRjB7sc06psxh8zVRKUYG-q_-XEgfS_IQ8arrRi15_n-vxJ2pzP8H-FbTFAJdO6sxC-3zyVs_Jw/s1600/logo.png" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgbaOzQwXzM4v8tdxm1JsTJo0LtMtI9MdQe6iuQfw3zH8L9SK81ciB9aIwSjb-PIAFnRjB7sc06psxh8zVRKUYG-q_-XEgfS_IQ8arrRi15_n-vxJ2pzP8H-FbTFAJdO6sxC-3zyVs_Jw/s1600/logo.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Logotip de la revista</i></td></tr>
</tbody></table>
<div>
És una revista que combina el rigor acadèmic amb cassos concrets pensats per resoldre problemàtiques específiques.<br />
<br />
Aquesta revista digital porta des del 2001 analitzant de manera rigorosa temes al voltant de la usabilitat i el disseny centrat amb l’usuari.<br />
<br />
Dirigida <a href="http://www.yusef.es/">Dr. Yusef Hassan Montero</a> i per <a href="http://www.ugr.es/~chesco/">Francisco Jesús Martín Fernández</a> han publicat aquest gener <a href="http://www.nosolousabilidad.com/articulos/dcu_identidad_proyectos.htm"><i>El Diseño Centrado en el Usuario y su impacto en la identidad de los proyectos</i></a>, que, al nostre entendre, dona una visió completa de la complexitat de la usabilitat com a disciplina.<br />
<br />
L’article el signen <a href="http://www.linkedin.com/in/lorenapaz">Lorena Paz</a> i <a href="http://www.linkedin.com/in/martinsz">Martín Szyszlican</a><br />
<br />
Així presenten l’article:<br />
“<i>El focus d'anàlisi va estar posat en demostrar [...] que els processos de millora de la usabilitat tenen una doble funció: millorar la interacció d'una interfície i millorar la forma en què aquesta expressa el projecte institucional que la va originar</i>.”</div>
<div>
<br />
<div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3Nhy0KWvOdemFBshR91jNgvmosy0GQr48bBTwgt4s44-fn5oVz3_fGmb41l_WYr2zJ7sdpu0F6JQsJZJAclL3XUkKm5xMCE_hzaRW2Q9RaG4aYvwzD4VRezkXUWuqIe3OGYQ-6D-PzkQ/s1600/dcuidentidad1.png" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3Nhy0KWvOdemFBshR91jNgvmosy0GQr48bBTwgt4s44-fn5oVz3_fGmb41l_WYr2zJ7sdpu0F6JQsJZJAclL3XUkKm5xMCE_hzaRW2Q9RaG4aYvwzD4VRezkXUWuqIe3OGYQ-6D-PzkQ/s1600/dcuidentidad1.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: left;">Fragment del menú del cas estudiat</i></td></tr>
</tbody></table>
<br />
<br />
<br />
<br />
Reproduïm l’índex per que ens en puguem fer una primera idea:<br />
<br />
1. Introducció i objectius<br />
<br />
2. Marc teòric<br />
<br />
3. Metodologia<br />
<br />
4. Definició d’objectius<br />
<br />
5. Avaluació heurística<br />
<br />
6. Redacció del guió del test<br />
<br />
7. Preparació del laboratori d’usabilitat<br />
<br />
8. Proves amb usuaris <br />
<br />
9. Conclusions<br />
<br />
10. Bibliografia<br />
<br />
Ens quedem amb una frase de les conclusions:<br />
<br />
“<b><i>El cas [estudiat] demostra com la usabilitat qüestiona profundament els objectius institucionals d'una organització</i></b>”<br />
<br />
Un bon article i una bona revista per tots els que vulguin anar coneixent aquest món.<br />
<br />
<h3>
Referències</h3>
<a href="http://www.nosolousabilidad.com/">No solo usabilidad</a><br />
<br />
<a href="http://www.nosolousabilidad.com/articulos/dcu_identidad_proyectos.htm">El Diseño Centrado en el Usuario y su impacto en la identidad de los proyectos</a><br />
<div>
<br /></div>
<div>
<div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
<br /></div>
<div>
</div>
</h3>
</div>
</div>
</div>
</div>
</div>
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<br />
Per l’equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a>, la metodologia específica de la comunicació digital parteix del paradigma:<br />
<h3>
<b><span style="color: blue;">User Experience + eficiència comunicativa = fidelització</span></b></h3>
<div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9zLu2iIp3mp77vj6JqaZMOiRL1vJ6j7FgeZ53xhH_dzH4X7625F10qzxJ_lUDg_qY3CebcAVf3H1UNRz7NGdjiGVzTxUCjnLOIfvQAGGyshRcsRqGKg2BdPrcBeyNVwEWEuy2iTHROPo/s1600/ux.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9zLu2iIp3mp77vj6JqaZMOiRL1vJ6j7FgeZ53xhH_dzH4X7625F10qzxJ_lUDg_qY3CebcAVf3H1UNRz7NGdjiGVzTxUCjnLOIfvQAGGyshRcsRqGKg2BdPrcBeyNVwEWEuy2iTHROPo/s1600/ux.jpg" height="507" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: start;"><i>Disciplines de la User Experience. Segons el <a href="http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/" target="_blank">Kicker Studio</a></i></span></td></tr>
</tbody></table>
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Per assolir el seus objectius, un web no només <b>ha d’aconseguir que el missatge arribi al destinatari</b> -<i><span style="color: blue;">eficiència comunicativa</span></i>-, com passa amb la comunicació tradicional, sinó que, a més a més, <b>la comunicació i la funcionalitat han d'estar resoltes des de la perspectiva del usuari</b> -<i><a href="http://es.wikipedia.org/wiki/Experiencia_de_usuario" target="_blank"><span style="color: blue;">User Experience</span></a></i><a href="http://es.wikipedia.org/wiki/Experiencia_de_usuario" target="_blank">-</a>. </div>
<div>
<br />
Aquestes dues premisses són clau per a l’èxit del web. <br />
<br />
Per tant caldrà:<br />
- posar l’accent en el discurs comunicatiu<br />
<br />
- construir estructures coherents i consistents que sustentin el web <br />
<br />
- contemplar les necessitats d’accessibilitat i usabilitat, per què tots els usuaris puguin trobar el seu camí <br />
<br />
- dissenyar la solució visual més adequada a la conceptualització i als requeriments del canal <br />
<br />
Per fer-ho possible, l’equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a>, ha definit un procés metodològic pensat per assolir els objectius del client, que afronta el repte de la conceptualització des de la perspectiva de l’usuari, com a millor garantia de l’èxit del projecte i del retorn de la inversió. <br />
<br />
<h3>
Procés metodològic</h3>
1. Immersió i anàlisi de l’entorn<br />
<br />
2. Conceptualització:<br />
<br />
3. Objectius del projecte
<br />
<br />
4. Necessitats de l’usuari (tipologies)
<br />
<br />
5. Anàlisi, valoració i selecció de continguts i funcionalitats <br />
<br />
6. Definició funcional i arquitectura de la informació
<br />
<br />
7. Claus comunicatives
<br />
<br />
8. Prototip del projecte<br />
<br />
9. Solució gràfica<br />
<br />
10. Desenvolupament<br />
<br />
11. Tractament i desenvolupament dels continguts <br />
<br />
12. Desenvolupament gràfic
<br />
<br />
13. Seguiment del projecte fins a la seva implantació<br />
<br />
14. Documentació
<br />
<br />
15. Manteniment, avaluació i evolució<br />
<br />
<br />
<h3>
Propera entrada </h3>
A la propera entrada parlarem del primer punt del procés: <i>Immersió i anàlisi de l’entorn</i><br />
<br />
<h3>
Entrades anteriors de la sèrie: <i>Metodologia de la comunicació digital</i></h3>
<a href="http://ecomunicacio.blogspot.com.es/2014/02/conceptualitzacio-web.html" target="_blank">I- Esquema conceptual</a><br />
<br />
<h3>
Entrades relacionades</h3>
<a href="http://ecomunicacio.blogspot.com.es/search?q=per+on+comencem" target="_blank">- Tota la sèrie: <i>Necessitem un web nou. Per on comencem?</i></a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/vull-un-web-ben-fet.html" target="_blank">- Vull un web ben fet</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/search?q=com+escriure+a+internet" target="_blank">- Tota la sèrie: Com escriure a Internet</a><br />
<br />
<div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
</div>
</h3>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-14150155371491478042014-02-06T19:05:00.001+01:002014-02-06T19:05:41.653+01:00i V- Necessitem un web nou. Per on comencem?<h3>
<br />La continuïtat del projecte: manteniment i evolució</h3>
<div>
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFCWdZewdlceD6mC0zYPDTi20ggGdb3turUb5OMZN00tr5MH0-1ueCGx9CLPATw8Nly7_p-BiEoUVu_vNp6Ki2uCBLks2rMGuu5AbfpQxGayUlMzBxTSlZcdFNfe8vBXQWBYo-xd6EXJc/s1600/Captura+de+pantalla+2014-02-04+a+les+15.47.34.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFCWdZewdlceD6mC0zYPDTi20ggGdb3turUb5OMZN00tr5MH0-1ueCGx9CLPATw8Nly7_p-BiEoUVu_vNp6Ki2uCBLks2rMGuu5AbfpQxGayUlMzBxTSlZcdFNfe8vBXQWBYo-xd6EXJc/s1600/Captura+de+pantalla+2014-02-04+a+les+15.47.34.png" height="215" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Demo de l'ús del gestor de continguts</i></td></tr>
</tbody></table>
<div>
I arribem al coll d’ampolla. Fer un web és relativament fàcil perquè ens il·lusiona; el difícil és tenir la consciència que un web és un ésser viu que cal mantenir. Serà necessari definir un equip de manteniment, capaç d’aconseguir la informació necessària i de prendre les decisions que convinguin, i que sàpiga redactar i mantenir els criteris amb què s’ha construït el web.</div>
<br />
També caldrà donar resposta als problemes de posicionament (ho trobareu per SEO), de relació amb les xarxes socials, de generació de butlletins, etc., que queden fora d’aquest article.<br />
<br />
Com que el web és un ésser viu que cada 2,8 mesos fa un any, caldrà estar atent a les noves necessitats que vagin sorgint per incorporar-les en el moment adequat sense malmetre els continguts, l’estructura de la informació, la navegació i el disseny. És a dir, mantenint la usabilitat. <br />
<br />
<h3>
Conclusió</h3>
No n’hi ha prou amb contractar un bon equip per definir i desenvolupar un web, cal que l’organització de l’empresa que el contracta es dimensioni i s’organitzi per donar resposta al projecte.<br />
<br />
Creiem que des de <a href="http://wordweb.cat/">wordweb</a> et podem ajudar.<br />
<div>
<br />
<div>
<h3>
Entrades anteriors de <i>Necessitem un web nou. Per on comencem?</i></h3>
<div>
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web.html" target="_blank">I- Presentació</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web14.html" target="_blank">II.- Context i organització. El fet comunicatiu</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web21.html" target="_blank">III.-Els continguts, l’arquitectura de la informació i el disseny</a></div>
<div>
</div>
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web_28.html" target="_blank">IV.- A la tecnologia posem-li fàcil</a><br />
<div>
<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
<div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: blue; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
</div>
</h3>
</div>
</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-55787900831187669762014-02-04T13:18:00.001+01:002014-02-04T13:19:11.537+01:00I- Metodologia de la comunicació digital. Esquema conceptual<div class="separator" style="clear: both; text-align: center;">
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La metodologia de la comunicació digital, per a l'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a>, emana dels criteris de l'experiència d'usuari i l'eficiència comunicativa</h3>
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A partir del treball desenvolupat durant els darrers 16 anys, el nostre equip ha anat definint una metodologia flexible per a la conceptualització, que considera com a parts constituents dels nous fonaments comunicatius i de la usabilitat:<br />
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- <b>Els criteris de disseny centrat en l'usuari (user experience)
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- <b>Els recursos expressius de la solució visual
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- <b>L’adequació del discurs al medi</b><br />
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El disseny del producte, els continguts i serveis que ofereixi, la personalitat i la forma d’actuar de l’usuari, <b>passen a ser variables determinants de l’èxit</b>.<br />
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Cal entendre que tot el procés de conceptualització i disseny s’ha de fer amb el suport de l’equip tecnològic, per validar que les decisions preses són factibles.<br />
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En la següent <b>infografia</b>, basada amb la proposta definida per <a href="http://www.jjg.net/about/" target="_blank">Jesse James Garret</a>, representem <b>l'esquema conceptual</b> sobre el que hem desenvolupat l<b>a metodologia de la comunicació digital.</b><br />
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Fixeu-vos que aquest model es basa en considerar que la conceptualització d'un entorn web, en el sentit més ampli del terme, ha de tenir en compte dues variants:<br />
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<b>1. El web com a sistema d'hipertext orientat a continguts</b><br />
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<b>2. El web com a interfície de software orientat a tasques</b><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl5UWd2HUmxzixK0xsquAyGBjAodjlAH4rhi_cfMrGwZwapu75LjKX3TxGjEpMRQ4j0ro0Qy2cxvif_YTiJvsQ7whrzcm0pFhYFDylIJh6tC3y6v0ZsugWCEfcLGmqzjd5LvO0h7BXCX4/s1600/UI.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl5UWd2HUmxzixK0xsquAyGBjAodjlAH4rhi_cfMrGwZwapu75LjKX3TxGjEpMRQ4j0ro0Qy2cxvif_YTiJvsQ7whrzcm0pFhYFDylIJh6tC3y6v0ZsugWCEfcLGmqzjd5LvO0h7BXCX4/s1600/UI.png" height="425" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i><a href="http://www.jjg.net/elements/pdf/elements.pdf" target="_blank">Vegeu l'original</a></i></td></tr>
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<br /><br />Propera entrada</h3>
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El paradigma de la comunicació digital, segons l'equip de <b><a href="http://www.wordweb.cat/" target="_blank">wordweb</a></b></div>
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<br />L'equip de wordweb<br /><span style="background-color: white;"><a href="http://www.wordweb.cat/" style="font-weight: normal;" target="_blank">La solució per a l</a></span><span style="background-color: white;"><span style="font-weight: normal;"><a href="http://www.wordweb.cat/" target="_blank">a PIME</a></span> </span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img alt="icona de wordweb" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" title="" /></a><div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-35496384408279403122014-01-31T19:06:00.000+01:002014-01-31T19:07:21.494+01:00Vull un web ben fet! <h3>
Tenir cura de tots els detalls és el que diferència un bon web d’un mal web. Per això l’equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a> et lliura el web quan està ben acabat per tal que el resultat final sigui el que esperes, el que necessites. </h3>
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<tr><td class="tr-caption" style="text-align: left;">Portal Coneixement BSA (Maqueta)</td></tr>
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<b>Per fer un bon web hem de poder respondre a varies preguntes: </b></div>
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<b>- Per què el volem? </b><br />
És imprescindible saber-ho, ja que si no mai comunicarà el que ens convé. <br />
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<b>- A qui va dirigit? </b><br />
No és el mateix arribar a experts en la pesca de la tonyina, que a joves expertes en el darrer tattoo. <br />
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<b>- Que hem d’explicar, presentar, informar... </b><br />
Si sabem que volem i per a qui serà molt més fàcil posar-nos a la seva pell i pensar quins seran els continguts adequats. <br />
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<b>- Com s’estructuren els continguts </b><br />
Hem d’estar segur que l’estructura de continguts que proposem serà compresa per l’usuari sense haver de dedicar-hi esforç. El mateix passa amb els camins per navegar, han de ser clars i fàcils d’utilitzar. Si l’usuari es perd, marxarà. <br />
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<b>- Sabem les claus per què un contingut d’un web sigui fàcil de llegir? </b><br />
Coneixent els requisits per a l’escriptura web, serà molt més fàcil que el teu missatge arribi a qui toca. <br />
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<b>- Com es preparen les fotos? </b><br />
Seleccionar les fotos adients amb la resolució adequada per ser vistes en qualsevol dispositiu (ordinador, tauleta i telèfon intel·ligent) és imprescindible per capturar l’atenció de l’usuari. <br />
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<b>- I ara com mantindré el web? </b><br />
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Tots sabem que fer l’esforç per crear un web és relativament fàcil ja que el difícil és mantenir-lo. Descuidar el manteniment del web és el mateix que tirar els diners a les escombraries. Hem d’estar dimensionats i preparats per tenir-lo al dia. <br />
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Preguntes com aquestes en surten un munt quan ens proposem fer un web, per això <b>l’equip de wordweb t’acompanya en tot el procés de creació del web</b> per tal de poder donar-hi resposta i aconseguir que el resultat sigui l’idoni. <br />
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<b><a href="http://www.wordweb.cat/" target="_blank">Wordweb</a> és una solució claus en ma</b> pensada per <b>resoldre la comunicació web</b> de petites i mitjanes empreses. <br />
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A més, si ho necessites, l’equip de <b><a href="http://www.wordweb.cat/" target="_blank">wordweb</a> et dona suport per mantenir el web i la teva presència a les xarxes socials</b>. <br />
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Entrades relacionades</h3>
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<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web.html" target="_blank">I- Presentació</a><br />
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<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web14.html" target="_blank">II.- Context i organització. El fet comunicatiu</a><br />
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<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web21.html" target="_blank">III.-Els continguts, l’arquitectura de la informació i el disseny</a><br />
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<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web_28.html" target="_blank">IV.- Per garantir l’èxit, a la tecnologia posem-li fàcil</a></div>
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<a href="http://ecomunicacio.blogspot.com.es/2014/01/escriure-internet-presentacio-pagines.html" target="_blank">IV- Com escriure a Internet: la presentació de la pàgina</a><br />
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L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
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<span style="color: #134f5c;"><span style="background-color: white; font-weight: normal;">La solució per a l</span><span style="background-color: white;"><span style="font-weight: normal;">a PIME</span> </span></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="-webkit-text-stroke-width: 0px; clear: left; display: inline !important; float: left; font-family: Times; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: normal; margin-bottom: 1em; margin-right: 1em; orphans: auto; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" style="cursor: move;" /></a><div style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-16798326193082538492014-01-28T10:39:00.002+01:002014-01-28T10:42:03.917+01:00IV- Necessitem un web nou. Per on comencem?<!--[if gte mso 9]><xml>
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<h3>
Per garantir l’èxit, a la tecnologia posem-li fàcil</h3>
<span style="font-weight: normal;">
Un cop tenim el web definit i dissenyat, és el torn de l’equip tecnològic.</span><br />
<div>
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtYA329m9LpKi45nD4NXZTSw38WczeIqBtH5wEb5uAcCDDw1gPmP4neZRSsru0M1lIBx7c0MJibJDStY2cqI-75o294fbNn6ShMcwIGhYrFXj-joZegIjO_elnmqquqEejwyerqeEMa8c/s1600/Captura+de+pantalla+2014-01-27+a+les+20.22.53.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtYA329m9LpKi45nD4NXZTSw38WczeIqBtH5wEb5uAcCDDw1gPmP4neZRSsru0M1lIBx7c0MJibJDStY2cqI-75o294fbNn6ShMcwIGhYrFXj-joZegIjO_elnmqquqEejwyerqeEMa8c/s1600/Captura+de+pantalla+2014-01-27+a+les+20.22.53.png" height="258" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Web dels salons de Fira Barcelona</i></td></tr>
</tbody></table>
<div>
Perquè el projecte no es descontroli al llarg del procés de definició, haurem de contar amb l’equip tecnològic des de l’inici, especialment si ja està decidida la tecnologia que utilitzarem, per tal que la solució que es proposi<b> </b>tingui en compte les possibilitats de la tecnologia a emprà.</div>
<br />
Creiem que és important, per a aconseguir un bon resultat, <b>no deixar en mans dels tecnòlegs la definició del projecte</b>, perquè massa vegades l’analitzen a partir de les problemàtiques tècniques <b>sense tenir en compte les necessitats comunicatives i les necessitats dels usuaris</b>.<br />
<br />
Fent-ho així, els tecnòlegs només s’han de preocupar per resoldre el repte tecnològic, que no és poc, d’acord amb el que s’hagi definit. <b>Fent-ho així els hi posem fàcil.</b><br />
<br />
<h3>
L'elecció de la tecnologia</h3>
Si ens toca decidir la tecnologia triem-la en funció de les necessitats que hem identificat pel web incloent, entre les necessitats, aspectes com <b>la seguretat</b> o la <b>integració amb les bases de dades</b> corporatives.<br />
<div>
<br />
<div>
Si ens hem d’integrar en un entorn Microsoft, poder val la pena optar per una solució Microsoft. En canvi si no estem lligats a una tecnologia concreta, valdrà la pena que <b>explorem les opcions open-source</b>. <br />
<br />
Si optem per una tecnologia que ens proposa utilitzar els mòduls pre-existents, haurem de valorar fins a quin punt hem de personalitzar el desenvolupament per mantenir la qualitat i la usabilitat. Si l’hem de tocar massa, perdrem les avantatges de la modularitat. En tal cas, poder hem de pensar en un <b>projecte a mida</b>.<br />
<br />
Val la pena que pensem cap a on pot evolucionar el projecte per tenir-ho en compte en el moment del desenvolupament. Però la mirada no pot anar massa enllà, diuen que un any web són 2,8 mesos, ja que correm el risc que, quan desenvolupem la solució que vam pensar, ja sigui obsoleta.<br />
<br />
Sempre serà bo <b>transmetre a un tècnic</b> tot el què necessitem per tal que ens ajudi a trobar la solució idònia.<br />
<br />
<h3>
Propera entrada</h3>
A la propera entrada parlarem de la continuïtat del projecte: manteniment i evolució<br />
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<h3>
</h3>
<h3>
Entrades anteriors de <i>Necessitem un web nou. Per on comencem?</i></h3>
<div>
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web.html" target="_blank">I- Presentació</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web14.html" target="_blank">II.- Context i organització. El fet comunicatiu</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web21.html" target="_blank">III.-Els continguts, l’arquitectura de la informació i el disseny</a></div>
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<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
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<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
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<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-53908892536495086672014-01-23T12:02:00.002+01:002014-01-23T12:02:37.034+01:00Vols rentar-li la cara d’una vegada?<h3>
Hem renovat la imatge del blog <i>Comunicació digital</i></h3>
<br />
Que el blog de <a href="http://www.wordweb.cat/" target="_blank"><b>wordweb</b></a> funcionés amb una plantilla estàndard de <i><a href="http://buzz.blogger.com/" target="_blank">Blogger</a></i>, era, com a mínim, sorprenent.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Wc0yN7MQGRx1mqdQL5sQ9cHu8jAUTeqmoyu7fjY7tyybuZSXGLemi5RpPNksM2Z_NwCP8YO8ovjH8zHCCi08AwhyphenhyphenV3NogTsyd9jFTfiVywcXTYWLsp3Fi-ixFgmTzObSZkrqOgqqlV4/s1600/Captura+de+pantalla+2014-01-22+a+les+18.03.53.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Wc0yN7MQGRx1mqdQL5sQ9cHu8jAUTeqmoyu7fjY7tyybuZSXGLemi5RpPNksM2Z_NwCP8YO8ovjH8zHCCi08AwhyphenhyphenV3NogTsyd9jFTfiVywcXTYWLsp3Fi-ixFgmTzObSZkrqOgqqlV4/s1600/Captura+de+pantalla+2014-01-22+a+les+18.03.53.png" height="215" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><i>Prova quasi definitiva</i></td></tr>
</tbody></table>
Els amics ens ho deien:<br />
<div>
<i>- que no veieu que tot queda pengim, penjam?</i><br />
Total que no ens ha quedat més remei que donar-li una volta.<br />
<br />
Hem posat ordre a una plantilla que no en tenia, colors, proporcions, tipografia, etc., s’han adaptat per fer-ho més agradable i, per sobre de tot, <b>més llegible</b>.<br />
<br />
No es tractava de fer-nos un blog a mida, sinó, com els passa als nostres clients, saber aprofitar el que <i><a href="http://buzz.blogger.com/" target="_blank">Blogger</a></i> t’ofereix <br />
<br />
Esperem que aquesta nova imatge us agradi i sigui motiu per continuar seguint-nos.<br />
:-)<br />
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<div>
<br /></div>
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<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: #134f5c;"><span style="background-color: white; font-weight: normal;">La solució per a l</span><span style="background-color: white;"><span style="font-weight: normal;">a PIME</span> </span></span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-6050743411808330472014-01-21T11:55:00.000+01:002014-01-21T12:13:23.973+01:00III- Necessitem un web nou. Per on comencem?<h3>
Els continguts, l’arquitectura de la informació i el disseny</h3>
<br />
<b>Amb l'Organització alineada i sabent on vol anar, podrem abordar l'estructura i el disseny </b><b>del web</b><b> amb garanties d'èxit.</b><br />
<b><br /></b>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6SNPIY2vLFDazkOp_BIxp2yeRdmiIhQSzg91z_MVioU25GSNrSJGbTV6sW3I7armMWITUF9VG6tapcNUDQo2dsO-5mc1AjGeJYNyokvF7U-Ku4_39yFzy-lGxeD4x3uo1p6dIR48x3QQ/s1600/Captura+de+pantalla+2014-01-21+a+les+11.35.21.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6SNPIY2vLFDazkOp_BIxp2yeRdmiIhQSzg91z_MVioU25GSNrSJGbTV6sW3I7armMWITUF9VG6tapcNUDQo2dsO-5mc1AjGeJYNyokvF7U-Ku4_39yFzy-lGxeD4x3uo1p6dIR48x3QQ/s1600/Captura+de+pantalla+2014-01-21+a+les+11.35.21.png" height="320" width="248" /></a></div>
Un web <b>és per sobre de tot contingut</b> (textual, gràfic, audiovisual, ...); i per pensar com ha de ser el web, hem de saber què volem dir. És per això que quan volem afrontar la creació d’un web hem de tenir tots els continguts, no en el format definitiu, però sí suficientment elaborats per què se’n pugui extreure el discurs i ordenar-lo correctament.<br />
<br />
Amb els continguts com a material de treball, podrem analitzar si responen als <b>objectius</b> que ens hem proposat i decidir com els hem de treballar per què responguin als <b>interessos dels usuaris</b>. <br />
<br />
Tenim el discurs, els objectius i els usuaris. Comença el treball d’organitzar la informació, el que en l’argot de l’ofici en diem <b>arquitectura de la informació</b>. Hem de decidir l’estructura de menús i d’on penja cada contingut. <br />
<br />
<b>Com més complex sigui el web, més important és que l’estructura de la informació sigui sòlida</b>. Aquesta estructura serà allò que permetrà navegar de manera intuïtiva a l’usuari, saber on és i a on pot anar.<br />
<br />
Perquè, a diferència d’altres formats comunicatius, <b>els formats digitals incorporen com a gran valor la interactivitat.</b> Per tant, a més de decidir a on va cada contingut, on destaquem un o l’altre, hem de resoldre la navegació. Com més clara i òbvia, més fàcil serà que l’usuari es faci seu el web.<br />
<br />
Estem parlant de<b> la Usabilitat, aquesta ciència del món digital que organitza els continguts i la navegació en funció de l’experiència de l’usuari</b>.<br />
<br />
És per això que en un web són tant importants els botons, icones i textos de navegació. Treballar de manera coherent i consistent aquets microcontinguts és primordial per aconseguir una interfície usable.<br />
<br />
Amb l’estructura clara caldrà que un bon redactor ens adeqüi els continguts per ser llegits en pantalla, segurament en més d’un tipus de pantalla (ordinador, tauleta, telèfon intel·ligent); i fer-ho tenint en compte la manera com llegim a la pantalla. <b>La claredat, la síntesi, la brevetat i l’ús de paraules clau</b> als ulls dels usuaris en seran els trets principals, juntament amb el to i l’estil. <br />
<br />
I el disseny? Massa vegades s’interpreta el paper del disseny com el del que “pinta” el web amb els colors corporatius. Si bé és cert que el web ha de tenir en compte la imatge corporativa, també ho és que en l’entorn web, <b>el disseny té un paper específic</b>: l<b>a jerarquització gràfica, la tipografia, els colors i la llegibilitat </b>són alguns dels aspectes clau que ha de resoldre el disseny.<br />
<br />
Tot aquest procés de definició i formalització del web caldrà abordar-lo entre els professionals, com els de <b>wordweb</b>, i l’equip de treball de l'empresa o organització, <b>amb implicació directe de les persones amb capacitat de decisió</b>.<br />
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Per què <b>un web no serà usable</b>, per molt clars que estiguin els objectius,<b> si l'estructura de la informació no facilita l'ordenació dels continguts i la nevegació, si els continguts no s’entenen i si el disseny no facilita la lectura. </b><br />
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<br /></div>
<div>
<h3>
Propera entrada</h3>
A la propera entrada parlarem de com hem de contemplar la tecnologia.<br />
<div>
<br /></div>
<h3>
</h3>
<h3>
Entrades anteriors de <i>Necessitem un web nou. Per on comencem?</i></h3>
<div>
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web.html" target="_blank">I- Presentació</a><br />
<br />
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web14.html" target="_blank">II.- Context i organització. El fet comunicatiu</a></div>
<div>
</div>
<div>
<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
<div>
<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
<div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
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</h3>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-18840070831845937382014-01-16T13:09:00.000+01:002014-01-22T13:41:47.098+01:00Wordweb, molt fàcil de mantenir<div class="separator" style="clear: both; text-align: center;">
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<h3>
Amb <a href="http://www.wordweb.cat/" target="_blank">wordweb</a> et centraràs en la creació de bons continguts</h3>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7BX1Bm-OMpWAZJJDz-HSIC-tgjHMSJvXhWl5MwNOsgAmEe-2JtUjOPrRmOMDvWBqwhsTOSIbcUyKHI2VLXCsAnxaPkj8z5KG44XtIZwoqP1_m39-EH_jFR5AzoZxKil3qZrpJVM6L1XY/s1600/Captura+de+pantalla+2014-01-13+a+les+16.17.51.png" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7BX1Bm-OMpWAZJJDz-HSIC-tgjHMSJvXhWl5MwNOsgAmEe-2JtUjOPrRmOMDvWBqwhsTOSIbcUyKHI2VLXCsAnxaPkj8z5KG44XtIZwoqP1_m39-EH_jFR5AzoZxKil3qZrpJVM6L1XY/s200/Captura+de+pantalla+2014-01-13+a+les+16.17.51.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
Identificació</div>
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</tbody></table>
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Per tal de mantenir al web de manera eficient cal que el web disposi d’un <b>gestor de continguts</b>.<br />
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<div>
Un gestor de continguts és l'eina que et permetrà omplir i mantenir el web al dia sense haver de preocupar-te de com apareixerà, de la data en que caduca una informació, de la pèrdua de les dades, etc. </div>
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<div>
En canvi et permetrà que cada responsable de contingut mantingui la seva part, que hi hagi un responsable per publicar el continguts una vegada validats, veure com sortirà abans de que es publiqui. </div>
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En definitiva <b>un gestor de continguts és imprescindible quan el manteniment d'un web és molt freqüent, complex o distribuit</b> (amb varies persones implicades).<br />
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Wordweb incorpora un gestor de continguts que per fer-lo servir <b>només es necessita un navegador connectat a Internet </b>(això sí, per entrar-hi ens demanarà un usuari i contrasenya).<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xOiU5gCYJFq2Jsy2ZlwEIfu6UI6MKdkK7ly7nZZnt4yaqv2oe0P7Y7z36FJamz_JNQrmE3VqlOI1YWrHX2nDBbKKEcTidkc26F-WRduCzYlrFgrs_LbjVHYXvYr0Wi1ZoDY_twyrKcs/s1600/Captura+de+pantalla+2014-01-13+a+les+16.18.15.png" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xOiU5gCYJFq2Jsy2ZlwEIfu6UI6MKdkK7ly7nZZnt4yaqv2oe0P7Y7z36FJamz_JNQrmE3VqlOI1YWrHX2nDBbKKEcTidkc26F-WRduCzYlrFgrs_LbjVHYXvYr0Wi1ZoDY_twyrKcs/s400/Captura+de+pantalla+2014-01-13+a+les+16.18.15.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;">Llistat de continguts</td></tr>
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El gestor de <b>wordweb preveu diversos perfils d’usuari</b>, el de la persona que entra els continguts, el de la persona que els revisa i el de la persona que els publica.</div>
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<b>Wordweb</b> permet retirar una informació quan no és vigent i tornar-la a publicar amb un simple clic quan ho torna ser. </div>
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La interfície és senzilla i clara, de manera que <b>només ens hem d’ocupar de crear bons continguts</b>. </div>
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<b>Wordweb ens facilita l’organització necessària per tal que el web estigui sempre al dia.</b><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib6pvCL3G-aJqR7eo7X_wt8ZJ-Nwi-2V_Y40qqM1WpzCkO-vi-3mGVVeqSqEmaowMZ3XKxTAD6_LhjixAFfTHumpVeDxd0lX8vquuTTYukgTIrUHQgasaGFtsKaMelANNNONSL7C6fq_M/s1600/Captura+de+pantalla+2014-01-13+a+les+16.27.57.png" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib6pvCL3G-aJqR7eo7X_wt8ZJ-Nwi-2V_Y40qqM1WpzCkO-vi-3mGVVeqSqEmaowMZ3XKxTAD6_LhjixAFfTHumpVeDxd0lX8vquuTTYukgTIrUHQgasaGFtsKaMelANNNONSL7C6fq_M/s400/Captura+de+pantalla+2014-01-13+a+les+16.27.57.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;">Entrada multi-idioma de continguts</td></tr>
</tbody></table>
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<b>Wordweb és un producte de lloguer</b>, per tant, els webs han d’estar allotjats junt amb el gestor de continguts als servidors que té contractats wordweb. D’aquesta manera <b>garantim la seguretat de les dades i el manteniment del sistema.</b><br />
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<span lang="CA"><o:p><br /></o:p></span></div>
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<span lang="CA"><o:p><b>Wordweb t'ho fa fàcil.</b></o:p></span></div>
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<span lang="CA"><o:p>Entrades relacionades</o:p></span></h3>
<div class="MsoNormal">
<a href="http://ecomunicacio.blogspot.com.es/2013/12/wordweb-diseno-web.html" target="_blank">Wordweb, una solució multi-dispositiu</a></div>
<div class="MsoNormal">
<span lang="CA"><br /></span></div>
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L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
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<h3>
<span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a></h3>
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</h3>
<h3>
<span style="color: #cc0000; font-weight: normal;"><br /></span></h3>
</div>
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<h3>
Context i organització. El fet comunicatiu.</h3>
<b><br /><br />Contemplar el context i l’organització és imprescindible per poder encarregar un web amb garanties.</b><br />
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<b><br /></b>
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<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrM_ZKfbeUE8XNE-05VdSeSahhq7o-i0hzXNW0Qxlui8_Qoi9l2xV3z53zkhN9FACRxjuKTwldceH-RhUG23c4Aykf02_3aqx6Zpx6u-Dof6VOy4m5l1mBjTTBoItXJyGVXEKtd2f0qb8/s1600/Captura+de+pantalla+2014-01-07+a+les+11.44.11.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="spea project" border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrM_ZKfbeUE8XNE-05VdSeSahhq7o-i0hzXNW0Qxlui8_Qoi9l2xV3z53zkhN9FACRxjuKTwldceH-RhUG23c4Aykf02_3aqx6Zpx6u-Dof6VOy4m5l1mBjTTBoItXJyGVXEKtd2f0qb8/s200/Captura+de+pantalla+2014-01-07+a+les+11.44.11.png" title="spea project" width="200" /></a></div>
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Un web és un fet comunicatiu i, <b>de l’eficiència d’aquesta comunicació en dependrà bona part de l’èxit</b>. </div>
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Hem de tenir clar que el web va dirigit a un usuari que l’auto-consumeix. No tindrem ningú per orientar-lo, per tant, no podem fer un web des del nostre punt de vista; cal fer-lo des del punt de vista de l’usuari. </div>
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Només si aconseguim <b>fer arribar missatges entenedors i coherents</b> aconseguirem que el nostre destinatari es quedi a la nostra pàgina i no se’n vagi a la competència que, recordem-ho, és a un clic de distància. <br />
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Però, com podem transmetre un discurs coherent sense que l’organització que el vol transmetre estigui alineada? <b>Un web corporatiu ha de ser de tota l’organització</b>, de tota l’empresa, per bé que ha d’estar liderat per l’equip de comunicació amb el suport explícit de la direcció. <br />
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Hem de saber que la realització d’un web ens obligarà a organitzar-nos per fer-hi front i moltes vegades posarà en evidència els problemes de l’organització. Per això cal que l'organització s’hagi preparat per donar resposta a aquest nou model de comunicació. <br />
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És per això que <b>cal que el web sigui percebut com una eina útil</b> per part de totes les àrees implicades. Sinó és així s’acabarà traslluint a la pàgina. <br />
<br />
La creació d’un web corporatiu és una oportunitat magnífica per implicar tota l’empresa, sempre que els implicats no el percebin com una tasca més que han d’assumir i que tothom el vegi com <b>un mitjà efectiu per assolir els propis objectius</b>. <br />
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Una tasca imprescindible en aquest procés organitzatiu és <b>definir correctament els circuits necessaris per generar els continguts</b> per a la sortida del web i pel manteniment posterior, i que les persones que faran els continguts tinguin interioritzat el discurs definit. <br />
<br />
Si l’organització està d’acord serà molt més fàcil definir els objectius del web, identificar correctament els destinataris i extreure el to i l’estil dels continguts. [Recordem que tot fet comunicatiu ha de respondre a per què, a qui i com, ...]. <br />
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Cal ser conscients que<b> continguts i destinataris seran la guia que regirà la definició del web</b>.<br />
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<h3>
Propera entrada </h3>
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A la propera entrada parlarem de com hem de contemplar la tecnologia.<br />
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<h3>
</h3>
<h3>
Entrades anteriors de <i>Necessitem un web nou. Per on comencem? </i></h3>
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<br /></div>
<a href="http://ecomunicacio.blogspot.com.es/2014/01/fer-un-web-disseny-web.html" target="_blank">I- Presentació </a><br />
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<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
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<span style="font-size: 19px; font-weight: bold;"><br /></span></div>
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<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
<div>
<h3>
<span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
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</h3>
</div>
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</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-13948219334314460682014-01-07T15:12:00.000+01:002014-01-07T15:12:20.797+01:00i IV- Com escriure a Internet: la presentació de la pàgina<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggp1Fr8xPGwuc-isgaB76U0CDgmzvczSTFM2tcdfmyhmsIq6-soK4jOQUM2wAfzgEbrLnmPwojwS-YGAZXye9nqSKXSRJOb8U3OVqHXZYHV617VZB9r-p9_EyI2kIY2m8S12_HMtTK9h4/s1600/Captura+de+pantalla+2014-01-07+a+les+15.06.32.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggp1Fr8xPGwuc-isgaB76U0CDgmzvczSTFM2tcdfmyhmsIq6-soK4jOQUM2wAfzgEbrLnmPwojwS-YGAZXye9nqSKXSRJOb8U3OVqHXZYHV617VZB9r-p9_EyI2kIY2m8S12_HMtTK9h4/s1600/Captura+de+pantalla+2014-01-07+a+les+15.06.32.png" /></a></div>
Un cop tenim clars els<a href="http://ecomunicacio.blogspot.com.es/2013/12/com-escriure-internet.html" target="_blank"> principis bàsics de l’escriptura a la xarxa</a> i sabem com <a href="http://ecomunicacio.blogspot.com.es/2013/12/escriure-internet-redaccio-frases.html" target="_blank">redactar les frases </a>i com <a href="http://ecomunicacio.blogspot.com.es/2013/12/escriure-internet-estructura-textos.html" target="_blank">estructurar els textos</a> del nostre web o bloc, cal que ens plantegem com presentar els escrits per afavorir una comunicació efectiva. Internet és un mitjà visual i <b>els nostres visitants han de poder captar el missatge que els volem transmetre d’una ullada</b>. De quins recursos disposem per fer-ho?<br />
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<h3>
Incloure imatges</h3>
<br />
Podem il·lustrar els nostres textos amb <b>fotografies</b>. Com diuen, una imatge val més que mil paraules. Les fotografies fan més atractiva una pàgina, donen un descans al lector i criden l’atenció.<br />
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També podem utilitzar <b>infografies, gràfiques o taules </b>per mostrar de manera més visual certs continguts.<br />
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<h3>
Maquetar el text</h3>
<br />
Així mateix, podem treballar el propi text perquè resulti més llegible:<br />
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• Fer ús dels <b>subtítols o de les llistes per punts</b><br />
<br />
• Ressaltar els conceptes més importants en <b>negreta</b><br />
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• Triar un <b>tipus de lletra clar i entenedor, un color de text que es diferenciï bé del fons i una mida de text prou gran</b> <br />
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• Deixar espai al voltant dels textos<br />
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Proveu també d’escriure textos en format Top 10 (ex.: els 10 productes més venuts) i digueu-nos si us funcionen. Solen tenir molt èxit...<br />
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<div>
Esperem que aquesta sèrie sobre l'escriptura a Internet us hagi servit. Esperem els vostres comentaris.</div>
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<br /></div>
<div>
<h3>
Altres entrades relacionades</h3>
<div class="Textoindependiente" style="margin-top: 6pt;">
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/escriure-internet-estructura-textos.html" target="_blank">III- Com escriure a Internet: l’estructura dels textos</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/escriure-internet-redaccio-frases.html" target="_blank">II- Com escriure a Internet: la redacció de les frases</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/com-escriure-internet.html" target="_blank">I- Com escriure a Internet: recomanacions bàsiques</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/11/5-7-10-20-xifres-magiques-per-ser-llegit.html" target="_blank">5, 7, 10, 20: xifres màgiques per ser llegit?</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/11/un-text-ben-treballat-es-imprescindible.html" target="_blank">Un text ben treballat és imprescindible per aconseguir un web usable</a></div>
<div class="Textoindependiente" style="margin-top: 6pt;">
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<div>
<h3>
<span style="line-height: 38px;">L'equip de </span><a href="http://www.wordweb.cat/" style="line-height: 38px;" target="_blank">wordweb</a><span style="line-height: 38px;"> </span><span style="font-weight: normal; line-height: 38px;">- </span><a href="http://es.linkedin.com/in/nuriasoto" style="font-weight: normal; line-height: 38px;" target="_blank">Núria Soto</a><br /><span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-9690976093050156262014-01-02T12:28:00.000+01:002014-01-02T12:28:10.466+01:00I- Necessitem un web nou. Per on comencem? <!--[if gte mso 9]><xml>
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<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCNyvpugC9jp8ZWX92WQt_kw5sQRXTr-x3LeO7JLE7yDaG5tGxdVz-oWbHj9bV2TjZ5IiQqhOLiS5kjuJg5t2FwGjm6FnhHXUQQJtgaRIg8F_pwO6EJVNYGmkoR3aTr0W0V-Go5U1I4_Y/s1600/wordweb_composicio.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCNyvpugC9jp8ZWX92WQt_kw5sQRXTr-x3LeO7JLE7yDaG5tGxdVz-oWbHj9bV2TjZ5IiQqhOLiS5kjuJg5t2FwGjm6FnhHXUQQJtgaRIg8F_pwO6EJVNYGmkoR3aTr0W0V-Go5U1I4_Y/s320/wordweb_composicio.jpg" width="320" /></a><br /><br /><br /><br /><br /><br /><br /></h3>
<h3>
Tot el que cal saber abans d’encarregar la realització d’una interfície digital corporativa (web, intranet, botiga virtual, etc.)</h3>
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Sovint les empreses es troben que la realització d’un web corporatiu, una intranet o una botiga virtual esdevé un procés molt més llarg i complex del que havien previst. Sovint també, els resultats finals no acaben de ser els esperats.<br /><br /><br />Bona part del desajust entre expectatives i realitat es pot evitar formant els responsables de comunicació, caps de màrqueting i directius sobre el procés de realització d’un web: en què consisteix, quines implicacions tindrà aquest procés per a l’equip de l’empresa o organització, què es pot esperar i exigir, quin rol han d’assumir els diferents agents, etc. Més enllà de conèixer el procés, aquests professionals han de tenir clar que una interfície corporativa és, per damunt de tot, un element de comunicació que se serveix de la tecnologia, i no a la inversa. <br /><br /><br />Per tal que la creació d’un web sigui un procés eficient que acabi amb el resultat desitjat, les empreses han de tenir clars quins paràmetres són clau, més enllà del pressupost, a l’hora d’abordar el projecte. <br /><br /><br />Amb aquesta sèrie intentem apuntar algunes claus del què cal tenir en compte per definir i a portar a terme l’encàrrec correctament. <br /><br /><h3>
Propera entrada</h3>
A la propera entrada d'aquesta sèrie parlarem del context i l'organització al afrontar el fet comunicatiu.<br /><br /><div>
<h3>
L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a></h3>
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<h3>
<span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a></h3>
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<h3>
<span style="color: #cc0000; font-weight: normal;"><br /></span></h3>
<h3 style="-webkit-text-stroke-width: 0px; color: black; font-family: Times; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-2841810992172866472013-12-30T10:56:00.000+01:002013-12-30T10:56:14.767+01:00III- Com escriure a Internet: l’estructura dels textos<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi9EdDnIIUqC8LIDZ9fNjmNnyb8nnPWZCjoSD1YGdkNT718qYr5ErNASeNCk5zKAsuPAgefRJ0a3wGT4BVYgQXEsSHpoXGN4nssd59mjxSH8LfJBUQU52tue321vOdUbbdr-cj-jeIR7s/s1600/Captura+de+pantalla+2013-12-30+a+les+10.54.42.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi9EdDnIIUqC8LIDZ9fNjmNnyb8nnPWZCjoSD1YGdkNT718qYr5ErNASeNCk5zKAsuPAgefRJ0a3wGT4BVYgQXEsSHpoXGN4nssd59mjxSH8LfJBUQU52tue321vOdUbbdr-cj-jeIR7s/s1600/Captura+de+pantalla+2013-12-30+a+les+10.54.42.png" /></a></div>
Hem vist que per aconseguir una comunicació eficient, quan escrivim a Internet hem de jerarquitzar els continguts,<a href="http://ecomunicacio.blogspot.com.es/2013/12/com-escriure-internet.html" target="_blank"> atraure els lectors amb els titulars i anar al gra</a>, i també que hem de ser <a href="http://ecomunicacio.blogspot.com.es/2013/12/escriure-internet-redaccio-frases.html" target="_blank">clars i concisos</a>. Però, com hem d’estructurar els textos si volem que els lectors, a més de llegir-nos i entendre’ns, ens creguin?<br /><br /><h3>
<b>Fer una promesa i complir-la</b></h3>
<br />Abans de començar a redactar, hem de posar-nos a la pell dels usuaris i pensar què pot interessar-los del nostre text. D’aquesta manera, <b>a l’inici de l’escrit, els podem dir què trobaran en aquell text</b> per tal d’enganxar-los a seguir llegint.<br /><br />No hem de deixar mai que els lectors tinguin la sensació que estan perdent el temps. Per tant, <b>al final, cal que recuperem aquest tema o idea principal i els demostrem que l’hem tractat</b> amb escreix i els n’hem donat les claus. <br /><br /><h3>
<b>Seguir un fil argumental</b></h3>
<br />Tanmateix, només podrem complir la nostra promesa si no divaguem i, com hem dit, anem al gra. Per això, <b>cada paràgraf ha de respondre també a alguna idea secundària que es relacioni amb la principal ampliant-la, rebatent-la, etc</b>.<br /><br /><h3>
Donar raons</h3>
<br />Finalment, també és important que siguem específics en les nostres afirmacions. Els usuaris saben que no tota la informació que troben a Internet és fiable. Si volem que ens facin confiança, <b>hem d’evitar les afirmacions massa genèriques, raonar el que diem i donar-ne proves</b>: referències a experts, estadístiques, etc. <br /><br /><br />Poseu en pràctica aquests consells i digueu-nos si no aconseguiu ser més persuasius en els vostres textos :)<div>
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<h3>
<br />Altres entrades relacionades</h3>
<div class="Textoindependiente" style="margin-top: 6pt;">
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/escriure-internet-redaccio-frases.html" target="_blank">II- Com escriure a Internet: la redacció de les frases</a><br /><br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/12/com-escriure-internet.html" target="_blank">I- Com escriure a Internet: recomanacions bàsiques</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/11/5-7-10-20-xifres-magiques-per-ser-llegit.html" target="_blank">5, 7, 10, 20: xifres màgiques per ser llegit?</a><br />
<br />
- <a href="http://ecomunicacio.blogspot.com.es/2013/11/un-text-ben-treballat-es-imprescindible.html" target="_blank">Un text ben treballat és imprescindible per aconseguir un web usable</a></div>
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<h3>
<span style="font-weight: normal; line-height: 38px;">L'equip de </span><a href="http://www.wordweb.cat/" style="line-height: 38px;" target="_blank">wordweb</a><span style="font-weight: normal; line-height: 38px;"> - </span><a href="http://es.linkedin.com/in/nuriasoto" style="font-weight: normal; line-height: 38px;" target="_blank">Núria Soto</a><br /><span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4572291650526428928.post-80722637982906384162013-12-23T17:12:00.001+01:002013-12-23T17:13:13.914+01:00Bones festesAquesta setmana l'equip de wordweb fa vacances.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFa1-d13ldW-ItRpmwbLUZQe76QrqGgUOR-ptiaep0SfmeDDSjH_7EmJz5yU7Puw8nZl_RYli3BnfkKMdgmF9BU5WMPcvQ9SZf_Tsobl_l-Y_woXxIrYhdfMLG01hObaRfTJ9OulJeVdY/s1600/tturc.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFa1-d13ldW-ItRpmwbLUZQe76QrqGgUOR-ptiaep0SfmeDDSjH_7EmJz5yU7Puw8nZl_RYli3BnfkKMdgmF9BU5WMPcvQ9SZf_Tsobl_l-Y_woXxIrYhdfMLG01hObaRfTJ9OulJeVdY/s200/tturc.jpg" title="Imatge extreta de www.lapaginademmm.com" width="200" /></a></div>
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Bons torrons a tothom!<br />
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L'equip de <a href="http://www.wordweb.cat/" target="_blank">wordweb</a> </h3>
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<h3>
<span style="color: #cc0000; font-weight: normal;">La solució per a la PIME </span></h3>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgxc8ksgCaPVtwRyYu59KYh7UtpIYIHkhXWZNW_r8kDikRdRNadjPeASCiTNjI_AEyfXEs95IktIeSHwx9_iVmVb_xfs8nV6SNX_k2mOUq_zq_uzMvTc5ZLxMP09pFmtMqMLgeNRoZHM/s1600/anagrama_wordweb_50_50.jpg" /></a><div>
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Unknownnoreply@blogger.com0